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The Lighter Capital Team

How to Choose the Best Funding Path for Your Startup

Raising capital? Figure out the right strategy for your business.

Most entrepreneurs see venture capital as the holy grail of funding solutions, but fewer than 1% of U.S. startups ever raise a VC round. There are other options, and some of them might make better sense for your business. The funding method you choose today will shape the trajectory of your business for the rest of its life—and ultimately determine how much value you can extract in the long term.

In this guide, you will learn:

  • How to match your business growth trajectory to a funding method that makes sense
  • What the trade-offs, risks, and pay-offs are for different equity and debt financing options
  • Which questions to ask when figuring out the right funding strategy for your business

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