Channel Your Inner Unicorn: Lessons from the $1B Market Cap Club
Wondering if your innovative project has what it takes to join the $1B market cap club? Here are 8 lessons from unicorn founders who have taken their startup all the way to the top.
What Is Market Penetration Strategy? (Definition and Examples)
What is market penetration strategy? In this story, we identify a market penetration definition as it relates to SaaS and review common strategy examples.
How to Build a Customer Success Team (And When to Scale)
When to build a customer success team is a big question for many growing startups. Obviously, happy customers are key to business sustainability and growth.
How to Improve Scalability in Cost Structure
To improve scalability in cost structure, we first need to understand what cost structure is and how it might affect the scalability of a business.
Why Is Brand Awareness Important and How Is It Measured?
Brand awareness is a key concept for driving business growth in your startup. We take a look at how to build it - and how to measure it.
What is Channel Sales and How is it Different Than Direct Sales?
In this article, we take a look at the difference between channel sales and direct sales strategy - and what to think about when you're launching your startup.
An Intro to SaaS Sales: Sales Cycles, Commission Rates, Models, and Metrics
Thinking about launching your SaaS startup? Here's an introduction to the SaaS sales cycles, commission rates, models, and metrics you'll need to know about.
Book Review – Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
In this business book review, we look at Blitzscaling, in which authors Reid Hoffman and Chris Yeh discuss "The Lightning-Fast Path to Building Massively Valuable Companies."
