The Startup Finance Blog

2021 has been a very exciting year for Lighter Capital. We are proud and privileged to assist all of the companies that we provided capital and support to this year.  With non-dilutive transparent financing, all of our clients can keep their equity, board seats, and vision intact and face no hidden costs or fees.

We caught up with Bellwethr Founder and President, Matt Moody, to learn a little more about how his startup helps tech companies stay on track with growth and customer satisfaction.

There are a number of SaaS strategies you can consider in crafting your message to reach two or more audiences at the same time. Here’s how to market to both a niche and a general audience.

Founders of fast-growing tech companies sometimes struggle with where to focus their offering. Is it better to cast a wide net to a large general market or to create more targeted products that will attract buyers in a specific niche? Here's why niching down can elevate tech startups to new heights.

We sweated (literally) through nine deals in August: four with great new clients and five with repeat clients, a couple of whom we're funding for the fourth time.

Matching a startup’s growth to the receptivity of the market instead of to the demands of ROI-hungry funders is a good way to set up a sustainable — or “lifelong” — tech business.

Lighter Capital caught up with Joe Floyd, founder and CEO of InsureSign, to ask a few questions about how this exciting company finds success.