Rachael Pilcher

Rachael Pilcher is a conversion copywriter for B2B and SaaS companies, specializing in website copy, landing pages, and growth funnels. Fascinated by technology and tacos, it’s her mission to make the world of B2B a little more human.  Connect with Rachael on LinkedIn or via her website.

Gross Margin vs Net Margin

Gross Margin vs. Net Margin – What’s the Difference?

Gross profit margin and net profit margin are two of the key metrics that help you calculate the profitability and efficiency of your company operations.

Customer Success Metrics

Customer Success Metrics for Healthy SaaS Startups

In this article, we take a look at the customer success metrics that SaaS startups should track for a healthy growth rate in their business.

what is channel sales

What is Channel Sales and How is it Different Than Direct Sales?

In this article, we take a look at the difference between channel sales and direct sales strategy - and what to think about when you're launching your startup.

SaaS sales

An Intro to SaaS Sales: Sales Cycles, Commission Rates, Models, and Metrics

Thinking about launching your SaaS startup? Here's an introduction to the SaaS sales cycles, commission rates, models, and metrics you'll need to know about.

how to measure churn

How to Measure Churn: Net Revenue Retention vs. Gross Revenue Retention

Churn is a critical metric that will need constant measurement. Moreover, Net Revenue Retention (NRR) and Gross Revenue Retention (GRR) are two of the most important calculations to make when it's time to measure churn in your startup - here's where to start.

daily active users

Daily Active Users (DAU) vs. Monthly Active Users (MAU): How to Calculate Active Users for Your SaaS Startup

DAU (daily active users) and MAU (monthly active users) are some of the key SaaS startup metrics you need to know. We look at what they mean and how to calculate them.

positive cash flow

6 Tips to Generate a Positive Cash Flow for Your SaaS Business

What is cash flow positive, why is it so important and what strategies exist to speed up the process to generate a positive cash flow for your SaaS business?

Chatbots

How Chatbots Work as Digital Marketing Funnel Automation Tools

In this blog article, we take a look at how to use chatbots as part of your marketing funnel. Whether you love them or hate them, the results are too good to ignore.