Gross Margin vs. Net Margin – What’s the Difference?
Gross profit margin and net profit margin are two of the key metrics that help you calculate the profitability and efficiency of your company operations.
Customer Success Metrics for Healthy SaaS Startups
In this article, we take a look at the customer success metrics that SaaS startups should track for a healthy growth rate in their business.
What is Channel Sales and How is it Different Than Direct Sales?
In this article, we take a look at the difference between channel sales and direct sales strategy - and what to think about when you're launching your startup.
An Intro to SaaS Sales: Sales Cycles, Commission Rates, Models, and Metrics
Thinking about launching your SaaS startup? Here's an introduction to the SaaS sales cycles, commission rates, models, and metrics you'll need to know about.
How to Measure Churn: Net Revenue Retention vs. Gross Revenue Retention
Churn is a critical metric that will need constant measurement. Moreover, Net Revenue Retention (NRR) and Gross Revenue Retention (GRR) are two of the most important calculations to make when it's time to measure churn in your startup - here's where to start.
Daily Active Users (DAU) vs. Monthly Active Users (MAU): How to Calculate Active Users for Your SaaS Startup
DAU (daily active users) and MAU (monthly active users) are some of the key SaaS startup metrics you need to know. We look at what they mean and how to calculate them.
6 Tips to Generate a Positive Cash Flow for Your SaaS Business
What is cash flow positive, why is it so important and what strategies exist to speed up the process to generate a positive cash flow for your SaaS business?
How Chatbots Work as Digital Marketing Funnel Automation Tools
In this blog article, we take a look at how to use chatbots as part of your marketing funnel. Whether you love them or hate them, the results are too good to ignore.