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The Startup Funding Playbook
A Practical Guide to Raising Capital for Sustainable Growth
Ask any successful founder what they wish they’d learned sooner and you’ll hear a familiar theme: Having a strategy to manage your cash flow is as important as having a strategy to drive demand for your product or service.
Why? Because running out of cash is a primary reason startups fail.
For growing startups, funding and cash flow go hand in hand. That business engine needs constant stoking. Many entrepreneurs, unfortunately, find themselves so caught up in fundraising and investor meetings that the business itself unravels.
How does anyone find time to run a healthy, growing business and fund their cash runway?
Simple: Get more strategic with fundraising.
We created an essential resource that shows you how to do just that.
Lighter Capital’s Startup Funding Playbook: A Practical Guide to Raising Capital for Sustainable Growth is a comprehensive yet easy-to-use guide that helps founders raise capital the right way, at the right time.
Drop your info into the form on this page to get the playbook.
Discover your winning fundraising strategy
The financing decisions you make at any point in your startup’s lifecycle help determine its trajectory. Get in touch with one of Lighter Capital’s experienced Investment Advisors to talk about cash flows, burn rates, capital planning, and other entrepreneurial growth strategies.
Ready to fuel a brighter future?
Pick the right path for your growth trajectory
Assess your capital needs
Compare risks vs rewards
What's inside?
Bootstrapping, crowdfunding, angel investment, venture capital, short and long-term loans each has its own benefits and trade offs. Of course, finding the balance that meets your company’s immediate capital needs and aligns with your future growth plans isn’t always easy.
Our Startup Funding Playbook can help you make the best capital decisions at every step of your journey. The information and tools you’ll find in this playbook provide a framework that will help you choose the right funding path for your startup.
Pick the right path for your growth trajectory
Founders often aren’t aware of all the different sources of capital available today, much less how and when to use them. Explore the full landscape of startup funding options, and which funding paths offer the best outcomes for the business growth you expect.
Assess your capital needs
Raising as much money as possible isn’t always the best strategy, and we explain why. You should always start by looking at how much capital you need and how you’ll use it to grow. Use our guides to narrow down the field of potential funding sources that will work best for you at this stage of your journey.
Compare risks vs rewards
We give you a framework for evaluating the impact of variables like equity dilution, ownership and control, repayment terms, and more that will help you zero-in on an optimal fundraising strategy. There’s also a cheat sheet at the end you can use to make the decision process even easier.
