top of page

Personas

10% off any lead gen or pro-service plan.. To schedule an \"office hours\" call, email Henry Lanham (henry@gopersonas.com)

Personas helps startups find and engage B2B prospects up to 4x faster with 90% less work. Our persona-based marketing platform helps you define your ideal customer personas, source prospect data more accurately, and engage with them more easily. We can also run your campaigns for you.

If your startup is already making $200K ARR,

non-dilutive financing can keep you growing

Customize your payback terms
Scale financing to your revenue type
Align financing with your strategy and goals
Get multiple rounds of financing
Access up to $4M in capital within days of approval

Considering VC funding?

It can cost more than you think 

Keep your equity and preserve ownership value.

See how much you'll save in equity for a comparable non-dilutive capital investment. In many cases, VC funding is 2X more expensive.

Get help building a successful startup, right in your inbox

Sign up for easy access to practical financial resources, essential SaaS startup intel, inspiring founder stories, and more, sourced from our own braintrust and community. It's the newsletter that totally supports your growth mindset.

Join the exceptional entrepreneurs in Lighter Capital's portfolio

We don’t work with everyone. If we're a match, we'll connect you with a community of experienced entrepreneurs who, like you, aim to build healthy, profitable startups. They do it right the first time, staying focused on the business and preserving ownership as long as they can. Many reach an exit or go on to raise high-priced equity rounds later as they scale.

Learn how Numeracle saved millions in equity costs by choosing Lighter Capital.

bottom of page