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The Best SaaS Startup Growth Metrics
8 KPIs to Show Investors Your Startup is Primed for Success
SaaS metrics, at their most basic level, offer critical information for managing business performance and maintaining the health of your tech startup. Some of these metrics are also important to potential investors when the time comes to raise a big funding round.
You’re already stretched thin, so we aren’t going to give you an encyclopedia of 50-something SaaS metrics you could track.
Instead, we’ve created a quick guide you’ll actually use that covers the 8 most important metrics for a growing SaaS startup. Not only will tracking these 8 KPIs help you steer your business in the right direction, but they’ll also reveal the value of your company to would-be investors.
In The Best SaaS Startup Growth Metrics, we use simple examples to show you how to calculate each metric accurately. We also explain why specific measures are important to investors, both on their own and when considered together.
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Measure your way to millions
The financing decisions you make at any point in your startup’s lifecycle help determine its trajectory. Get in touch with one of Lighter Capital’s experienced Investment Advisors to talk about cash flows, burn rates, capital planning, and other entrepreneurial growth strategies.
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Metrics for analyzing SaaS revenue
Demonstrating product-market fit
Finding your startup’s path to profitability
What's inside?
Growing a SaaS startup means making tough decisions. Sure, you can trust your instincts, but your odds of winning The Lottery will be better than your chance for a successful exit. The road to startup success isn’t simply paved with data, though. It needs to be the right data and it needs to be accurate.
Startup leaders find that once they start looking at these 8 key SaaS metrics, they make better strategic decisions. Altogether, these business metrics provide evidence of traction, product-market fit, and most importantly, your company’s ability to become profitable. Learn how to calculate and track The Best SaaS Startup Growth Metrics with this guide.
Metrics for analyzing SaaS revenue
Few things are more important to a SaaS business than revenue; well, aside from the source of that revenue—customers. Measuring subscription-driven revenue, however, isn’t that simple with month-to-month plans, multi-year contracts, upgrades, downgrades, and renewals. Discover how to accurately measure revenue trends with MRR, ARR, ARPC, and more.
Demonstrating product-market fit
Having a product with a loyal customer base shows two things: you’re meeting your customers’ needs and there’s a need in the market. Unfortunately, you’ll miss what’s really happening if you’re only looking at overall growth in your business. Learn why churn metrics provide the best insight into how well you’re listening to customers.
Finding your startup’s path to profitability
It’s not as much about being profitable as it is having a realistic way to become profitable, eventually. In the SaaS world, a path to profitability comes down to managing costs and wowing customers. We show you how to calculate customer acquisition cost (CAC) ratios, customer lifetime value, and more, while helping you avoid common mistakes, so you can find your way to profitability.
