B2B SaaS Startup Benchmarking 2020-2023
Explore the latest SaaS benchmarking trends. We analyze private B2B SaaS startup revenue growth rates, salary costs, churn, and more.
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Jan 94 min read
CAC Payback Period Explained
Learn how to calculate your customer acquisition cost (CAC) ratio so you can measure the effectiveness of your sales and marketing efforts.
Sep 28, 20235 min read
SaaS EBITDA Margins and The Rule of 40
What is a good EBITDA margin for a SaaS startup, and what does the Rule of 40 tell you about your business? Get the answers here.
Aug 31, 20234 min read
How to Calculate EBITDA Margin and What It Says About Your Financial Health
What is EBITDA margin, how is it calculated, and what does it tell you? Learn about this popular, alternative measure of profitability.
Aug 30, 20235 min read
Gross Margin vs. Net Margin: Two Startup Profitability Calculations
How are gross profit margin and net profit margin different? Learn how to calculate each of them and why healthy margins are important.
Feb 21, 20235 min read
What Is Unit Economics in SaaS?
Taking a unit economics approach helps you steer your SaaS company in the right direction, with a focus on driving profit and growth.
Jan 19, 20225 min read
SaaS LTV to CAC Ratio Explained
The LTV to CAC Ratio shows how efficiently you're spending money to acquire and retain customers. Learn to calculate this key SaaS metric.
Feb 18, 20203 min read
Low Customer Acquisition Cost: Why Lower Isn't Always Better
Is reducing your CAC the best way to increase your startup's profitability and likelihood of success? Not necessarily.
Jan 7, 20207 min read
Why Disqualifying Potential Customers is an Effective Startup Growth Strategy
You probably pulled a face when you read the headline for this article. We all know it’s counterintuitive to be disqualifying potential...
May 13, 20193 min read
What Is Scaling in Business and How Is It Different from Growth?
Many people use the words growth and scaling in business interchangeably, but there's a crucial difference. We explain.
Mar 12, 20195 min read
CAC Efficiency: How to Optimize Your SaaS Startup's Customer Acquisition Costs
What to impact your SaaS startup's profitability? Increase customer acquisition cost (CAC) efficiency. Here's how to do it.
Aug 23, 20182 min read
The Art of Growing a Sustainable Tech Business
Knowify had what many SaaS startups dream about: an offer of VC funding. But the project-management software company’s response was less...
May 11, 20163 min read
3 Shortcuts to Avoid When Calculating Your SaaS Metrics
Creating your first financial model and defining the right set of SaaS metrics can be daunting, especially for early stage SaaS companies...
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