saas revenue | Lighter Capital

Sep 96 min read

How to Calculate and Improve SaaS Revenue Churn

Smart strategic decisions require knowing how much revenue your customers are bringing in, and more importantly, how much is churning out.

When and How Often to Increase SaaS Prices

Jun 107 min read

SaaS Growth

When and How Often to Increase SaaS Prices

Raising SaaS prices is the most effective way to increase revenue. When do you raise them and how do you do it? We've got answers.

May 17 min read

SaaS Growth

How to Grow a SaaS Business, Fast

Consider the following SaaS growth strategies to increase your revenue as well as your growth rate.

SaaS ARR: What It Is and How It's Calculated

Oct 26, 20234 min read

Metrics

SaaS ARR: What It Is and How It's Calculated

Learn best practices for calculating annual recurring revenue (ARR), a critical metric for SaaS businesses.

A Quick Guide to Enterprise Sales for SaaS Startups

Feb 5, 20236 min read

SaaS Growth

A Quick Guide to Enterprise Sales for SaaS Startups

For SaaS startups, the question is should be targeting enterprises or not? Learn the risks, rewards, and what's necessary for success.

Net Revenue Retention vs. Gross Revenue Retention in SaaS

Aug 6, 20225 min read

Metrics

Net Revenue Retention vs. Gross Revenue Retention in SaaS

SaaS and subscription-based businesses rely on retaining and expanding customer accounts in order to achieve healthy, sustainable revenue...

How to Grow Your SaaS from $0 to $50 Million ARR

Feb 12, 20227 min read

SaaS Growth

How to Grow Your SaaS from $0 to $50 Million ARR

Learn best practices for growing a SaaS startup from $0 to $50M in ARR, so you can build a winning business roadmap.

SaaS Revenues: Every Founder’s Accounting Nightmare

May 1, 20204 min read

Accounting & Taxes

SaaS Revenues: Every Founder’s Accounting Nightmare

Only in your wildest dreams did you think you’d be booking customers left and right, but already within the first few months of your...

How to Increase the Average Revenue per User (ARPU) of Your SaaS Product

Jan 2, 20206 min read

Metrics

How to Increase the Average Revenue per User (ARPU) of Your SaaS Product

As the SaaS market becomes more crowded and the cost of paid advertising increases, startups are beginning to think about the different...

What to Do If Your SaaS Business Has Long Sales Cycles

Oct 16, 20194 min read

SaaS Growth

What to Do If Your SaaS Business Has Long Sales Cycles

A long sales cycle can feel like agony for your SaaS business. If it takes you six months, nine months, or a year to bring in each new...

Why and How to Pursue Annual Subscriptions with Upfront Payments

Mar 19, 20193 min read

SaaS Growth

Why and How to Pursue Annual Subscriptions with Upfront Payments

Robust cash flow is a big deal for growing SaaS companies, as are ongoing client relationships. It’s savvy to get a hold of more of your...

What Is Delinquent Churn and How to Reduce It

Mar 11, 20193 min read

Metrics

What Is Delinquent Churn and How to Reduce It

Credit cards are convenient for buying things online, yet there are a surprising number of ways they can fail. A card can reach its...

SaaS Pricing: When to Use a Freemium Model

Feb 25, 20193 min read

SaaS Growth

SaaS Pricing: When to Use a Freemium Model

A freemium pricing model can work for some SaaS businesses. Is it right for your startup?

SaaS Pricing Strategies for Fast-Growing Startups

Jan 27, 20196 min read

SaaS Growth

SaaS Pricing Strategies for Fast-Growing Startups

Your initial SaaS pricing strategy can lead to a bright future or a failed startup. But like a product, pricing should get better with time.

SaaS Average Contract Value (ACV) Explained

Jan 22, 20195 min read

Metrics

SaaS Average Contract Value (ACV) Explained

What is ACV and what's a typical ACV for a SaaS business? We explain average contract value, how to calculate it, and more.

Why Niching Down Can Elevate Tech Startups to New Revenue Heights

Dec 18, 20184 min read

Client Spotlight

Why Niching Down Can Elevate Tech Startups to New Revenue Heights

Founders of fast-growing tech startups sometimes struggle with where to focus their offering. Is it better to cast a wide net to a large...

The Two Sides of Annual Upfront Payments and Multi-Year Contracts for SaaS

Dec 16, 20184 min read

SaaS Growth

The Two Sides of Annual Upfront Payments and Multi-Year Contracts for SaaS

So, you’ve made it through minimum viable product (MVP) stage and managed to convince a few clients to pay you for your product. Hooray!...

How to Choose the Best SaaS Pricing Model for Your Startup

Nov 14, 20186 min read

SaaS Growth

How to Choose the Best SaaS Pricing Model for Your Startup

Once you’ve got a solid SaaS product to bring to market, it’s time for the next big step–choosing your optimal SaaS pricing model.

Why Underpricing a Monthly Subscription Product Undercuts Future Revenues

Aug 30, 20172 min read

SaaS Growth

Why Underpricing a Monthly Subscription Product Undercuts Future Revenues

Subscription models bring a new level of complexity — deferred revenue, monthly recurring revenue churn, customer churn — but it also...

How to Calculate Average Revenue per Customer (ARPC) for Your SaaS Business

Jan 12, 20163 min read

Metrics

How to Calculate Average Revenue per Customer (ARPC) for Your SaaS Business

Average Revenue per Customer (ARPC), or per account (ARPA), reveals your most valuable products and services. Here's how to calculate it.

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