"Growth at all costs" is no longer the mantra in tech. Today, the real winners achieve sustainable growth. If you're running a SaaS or subscription-based business, you live and die by retaining and expanding customer accounts. Without a good measure of how your core business is expanding and contracting, your startup could find itself in serious financial trouble you didn't expect.

Smart strategic decisions require knowing how much revenue your customers are bringing in, and more importantly, how much is churning out.

Raising SaaS prices is the most effective way to increase revenue. When do you raise them and how do you do it? We've got answers.

Consider the following SaaS growth strategies to increase your revenue as well as your growth rate.

Learn best practices for calculating annual recurring revenue (ARR), a critical metric for SaaS businesses.

For SaaS startups, the question is should be targeting enterprises or not? Learn the risks, rewards, and what's necessary for success.

Learn best practices for growing a SaaS startup from $0 to $50M in ARR, so you can build a winning business roadmap.

Only in your wildest dreams did you think you’d be booking customers left and right, but already within the first few months of your...

As the SaaS market becomes more crowded and the cost of paid advertising increases, startups are beginning to think about the different...

A long sales cycle can feel like agony for your SaaS business. If it takes you six months, nine months, or a year to bring in each new...

Robust cash flow is a big deal for growing SaaS companies, as are ongoing client relationships. It’s savvy to get a hold of more of your...

Credit cards are convenient for buying things online, yet there are a surprising number of ways they can fail. A card can reach its...

A freemium pricing model can work for some SaaS businesses. Is it right for your startup?

Your initial SaaS pricing strategy can lead to a bright future or a failed startup. But like a product, pricing should get better with time.

What is ACV and what's a typical ACV for a SaaS business? We explain average contract value, how to calculate it, and more.

Founders of fast-growing tech startups sometimes struggle with where to focus their offering. Is it better to cast a wide net to a large...

So, you’ve made it through minimum viable product (MVP) stage and managed to convince a few clients to pay you for your product. Hooray!...

Once you’ve got a solid SaaS product to bring to market, it’s time for the next big step–choosing your optimal SaaS pricing model.

Subscription models bring a new level of complexity — deferred revenue, monthly recurring revenue churn, customer churn — but it also...

Average Revenue per Customer (ARPC), or per account (ARPA), reveals your most valuable products and services. Here's how to calculate it.