Many new entrepreneurs believe customer acquisition is the key driver of revenue grow, but they aren't entirely right.

Explore the SaaS customer success metrics that can help your startup move from one growth stage to the next.

Cohort analysis can provide answers to critical questions that guide effective SaaS growth strategies. Here's how to do them.

We explain SaaS CAC and how you can optimize it to grow a healthy, sustainable startup that's ready to scale.

Learn how to measure product-market fit and why it matters in this comprehensive guide. Discover the key SaaS metrics to show investors.

Customer churn is a key metric for assessing the health of a SaaS business. Theses strategies can help you reduce and minimize churn.

Calculate your customer churn rate (CCR) to understand if your customers are happy and you're meeting their needs. We show you how.

Customer lifetime value (CLV) can tell you a lot about your SaaS business. Learn how to calculate and analyze this important metric.

The LTV to CAC Ratio shows how efficiently you're spending money to acquire and retain customers. Learn to calculate this key SaaS metric.

You probably pulled a face when you read the headline for this article. We all know it’s counterintuitive to be disqualifying potential...

With the entry barrier to starting a SaaS company at an all-time low, startups are finding it increasingly difficult to plan and...

New customers are critical for growing a successful SaaS startup. Until you have a solid customer base producing sufficient recurring...

A freemium pricing model can work for some SaaS businesses. Is it right for your startup?

How can you attract new customers? It’s the $84 million question. And there’s no single answer. There are a variety of approaches, and...