9 Customer Success Metrics for Growing SaaS Startups
Explore the SaaS customer success metrics that can help your startup move from one growth stage to the next.
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Oct 97 min read
The SaaS Startup's Guide to Cohort Analysis
Cohort analysis can provide answers to critical questions that guide effective SaaS growth strategies. Here's how to do them.
Jun 105 min read
How to Calculate Customer Acquisition Cost (CAC) for SaaS
We explain SaaS CAC and how you can optimize it to grow a healthy, sustainable startup that's ready to scale.
May 87 min read
How to Measure Your Way to Product-Market Fit
Learn how to measure product-market fit and why it matters in this comprehensive guide. Discover the key SaaS metrics to show investors.
Aug 17, 20234 min read
5 Ways to Reduce Customer Churn for Your SaaS Startup
Customer churn is a key metric for assessing the health of a SaaS business. Theses strategies can help you reduce and minimize churn.
Aug 12, 20232 min read
How to Calculate Your SaaS Startup's Customer Churn Rate
Calculate your customer churn rate (CCR) to understand if your customers are happy and you're meeting their needs. We show you how.
Jun 29, 20232 min read
SaaS Customer Lifetime Value (LTV) Explained
Customer lifetime value (CLV) can tell you a lot about your SaaS business. Learn how to calculate and analyze this important metric.
Feb 18, 20226 min read
Customer Acquisition vs. Retention: Which Is More Important for SaaS Startups?
Customers are the lifeblood of every SaaS business. Customer acquisition, monetization, customer lifetime value…these are the things that...
Jan 19, 20225 min read
SaaS LTV to CAC Ratio Explained
The LTV to CAC Ratio shows how efficiently you're spending money to acquire and retain customers. Learn to calculate this key SaaS metric.
Jan 7, 20207 min read
Why Disqualifying Potential Customers is an Effective Startup Growth Strategy
You probably pulled a face when you read the headline for this article. We all know it’s counterintuitive to be disqualifying potential...
Dec 9, 20197 min read
How to Create a Successful SaaS Marketing Strategy for Your Startup
With the entry barrier to starting a SaaS company at an all-time low, startups are finding it increasingly difficult to plan and...
May 14, 20195 min read
Strategies for Improving Your SaaS Conversion Rate
New customers are critical for growing a successful SaaS startup. Until you have a solid customer base producing sufficient recurring...
Feb 26, 20193 min read
SaaS Pricing: When to Use a Freemium Model
A freemium pricing model can work for some SaaS businesses. Is it right for your startup?
Dec 2, 20183 min read
2 Key Strategies to Attract New Customers
How can you attract new customers? It’s the $84 million question. And there’s no single answer. There are a variety of approaches, and...
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