The Startup Finance Blog | Lighter Capital

Apr 2, 20193 min read

User Onboarding: Getting New Users to That ‘Aha’ Moment

User onboarding is one of the most crucial moments for your SaaS product. Done well and it will go a long way toward determining whether...

Book Review – TakingPoint: A Navy SEAL’s 10 Fail Safe Principles for Leading Through Cha

Mar 29, 20194 min read

Startup Leadership

Book Review – TakingPoint: A Navy SEAL’s 10 Fail Safe Principles for Leading Through Cha

Brent Gleeson studied finance and economics before enlisting in the Navy in 2000, then going through Basic Underwater Demolition/SEAL...

5 Best Podcasts for SaaS Startup Founders

Mar 27, 20193 min read

Startup Leadership

5 Best Podcasts for SaaS Startup Founders

As innovators, the teams at SaaS startups are constantly learning. There are few established and “correct” ways of doing things in this...

Why and How to Pursue Annual Subscriptions with Upfront Payments

Mar 19, 20193 min read

SaaS Growth

Why and How to Pursue Annual Subscriptions with Upfront Payments

Robust cash flow is a big deal for growing SaaS companies, as are ongoing client relationships. It’s savvy to get a hold of more of your...

Price Localization Strategy: What Global SaaS Startups Should Know

Mar 18, 20193 min read

SaaS Growth

Price Localization Strategy: What Global SaaS Startups Should Know

Business is an increasingly global game — as consumers, we know we can purchase products from anywhere in the world, and as business...

Mar 14, 20194 min read

Founder Stories

Startup Q&A with Bellwethr's Matt Moody

Bellwethr Founder & President, Matt Moody, chats about how his startup helps tech companies grow and track customer satisfaction, and more.

CAC Efficiency: How to Optimize Your SaaS Startup's Customer Acquisition Costs

Mar 12, 20195 min read

SaaS Growth

CAC Efficiency: How to Optimize Your SaaS Startup's Customer Acquisition Costs

What to impact your SaaS startup's profitability? Increase customer acquisition cost (CAC) efficiency. Here's how to do it.

What Is Delinquent Churn and How to Reduce It

Mar 11, 20193 min read

Metrics

What Is Delinquent Churn and How to Reduce It

Credit cards are convenient for buying things online, yet there are a surprising number of ways they can fail. A card can reach its...

Take the Money or Run? 3 Reasons to (and Not to) Take VC Money

Mar 8, 20194 min read

Funding & Finance

Take the Money or Run? 3 Reasons to (and Not to) Take VC Money

When your company is poised for exponential growth, you may have a shot at convincing venture capitalists to take a gamble on you, your...

Alternatives to Venture Capital: Debt Capital vs. Private Equity [Infographic]

Mar 7, 20196 min read

CFO Insights

Alternatives to Venture Capital: Debt Capital vs. Private Equity [Infographic]

You've built a company and have shipped a product or service. You also have revenue. At this point you might be looking for funding to...

Net Promoter Score: What is a Good NPS Score and How to Calculate It

Mar 5, 20194 min read

Customers

Net Promoter Score: What is a Good NPS Score and How to Calculate It

Net Promoter Score (NPS) is a key metric that companies can use to measure a customer’s perception of their brand. It’s often looked at...

Feb 26, 20195 min read

Customers

Email Marketing: Onboarding, Retention and Reactivation of ‘Zombie’ Customers

Lifecycle emails are one of the most powerful items in your SaaS marketing toolbox. They are one of the best methods for engaging with...

SaaS Pricing: When to Use a Freemium Model

Feb 25, 20193 min read

SaaS Growth

SaaS Pricing: When to Use a Freemium Model

A freemium pricing model can work for some SaaS businesses. Is it right for your startup?

Why Audience Testing is an Important Step in the Tech Startup Naming Process

Feb 24, 20193 min read

Customers

Why Audience Testing is an Important Step in the Tech Startup Naming Process

After you have dedicated hours or even days of your time brainstorming names and crossing off every possibility, you have at last found...

Book Review – Lab Rats: How Silicon Valley Made Work Miserable for the Rest of Us

Feb 21, 20195 min read

Startup Leadership

Book Review – Lab Rats: How Silicon Valley Made Work Miserable for the Rest of Us

It started with six pieces of Lego. Dan Lyons, former Newsweek technology editor, as well as writer on the HBO series Silicon Valley (and...

Startup Funding: When to Bootstrap vs. Raise Equity

Feb 19, 20194 min read

Funding & Finance

Startup Funding: When to Bootstrap vs. Raise Equity

When is bootstrapping best, and when is it best to raise equity? Here's a guide for making this critical startup funding decision.

When to Hire a Content Marketing Manager for Your Startup

Feb 17, 20193 min read

People & Culture

When to Hire a Content Marketing Manager for Your Startup

Every business lives or dies by the way it communicates. Whether it’s advertising, press releases, social media, email marketing, or blog...

SaaS Entrepreneurs: Thank You for Joining Us at SaaStr Annual!

Feb 13, 20192 min read

Events

SaaS Entrepreneurs: Thank You for Joining Us at SaaStr Annual!

SaaStr Annual 2019 has come and gone, but the long-lasting energy it created is proof it's still a valuable event for tech entrepreneurs.

Equity Compensation for Startup Employees: Top Mistakes to Avoid

Feb 11, 20196 min read

Startup Law

Equity Compensation for Startup Employees: Top Mistakes to Avoid

Equity compensation is a great recruiting tool and an effective employee retention strategy for startups and early-stage companies. You...

Going Global: Localization and Translation for Startups

Feb 3, 20194 min read

SaaS Growth

Going Global: Localization and Translation for Startups

Early-stage startups are most likely to targeting customers in their own country or region. As they grow, however, most startups start...

RESOURCES

ABOUT

NEWSLETTER

HOW IT WORKS

COMMUNITY