The Startup Finance Blog | Lighter Capital

Book Review – The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

It’s not easy to start a business, and it’s no easier to run it once things get going. If you want an easy job, you don’t become an...

How Chatbots Work as Digital Marketing Funnel Automation Tools

Jun 21, 20196 min read

How Chatbots Work as Digital Marketing Funnel Automation Tools

No longer a novelty, chatbots are becoming an increasingly popular digital marketing funnel automation tool, providing businesses a way...

How to Make Your Business Stand out From the Crowd by Leveraging Your Point of Difference

Jun 17, 20196 min read

How to Make Your Business Stand out From the Crowd by Leveraging Your Point of Difference

One of the most critical things you need to think about as you grow your startup is how to make your business stand out from the crowd....

How to Improve SaaS Free Trial Conversion Rates

Jun 11, 20198 min read

How to Improve SaaS Free Trial Conversion Rates

Free trials are one of the most effective ways to get new users to check out your SaaS product. In an increasingly crowded marketplace,...

Jun 7, 20194 min read

6 Tips for Creating a Brand Style Guide

You’re an entrepreneur – perhaps part of a small start-up, or an individual looking to make a splash. You’re not a massive corporation....

SaaS Website Best Practices to Increase Customer Conversions

Jun 3, 20196 min read

SaaS Website Best Practices to Increase Customer Conversions

Websites are tricky things to get right, especially SaaS websites in which the primary goal is to convert visitors into customers. And...

Book Review – Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business

May 31, 20194 min read

Book Review – Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business

Many high-concept business books present amorphous ideas about how to succeed in business, but Growth IQ by bestselling author, Tiffani...

May 23, 20194 min read

Valuation

Startup Valuation Methods

Get to know four common startup valuation methods and learn what can happen if your valuation is too high or too low.

How to Leverage Case Study Downloads as Online Lead Generation Tools

May 19, 20196 min read

How to Leverage Case Study Downloads as Online Lead Generation Tools

Case studies are one of the most versatile lead generation tools that B2B businesses can leverage for business growth. These persuasive...

Strategies for Improving Your SaaS Conversion Rate

May 14, 20195 min read

Strategies for Improving Your SaaS Conversion Rate

New customers are critical for growing a successful SaaS startup. Until you have a solid customer base producing sufficient recurring...

Web Presence Management and Domain Names for Startups

May 7, 20194 min read

Web Presence Management and Domain Names for Startups

These best practices for managing your startup's web presence and choosing domain names will help you build a strong brand out of the gate.

May 1, 20195 min read

Why Do Most SaaS Startups Fail?

Learn the four main reasons SaaS startups fail, and how you can avoid them in the early days of building a sustainable business.

The Startup CEO: Role, Responsibilities, and Priorities

Apr 30, 201912 min read

The Startup CEO: Role, Responsibilities, and Priorities

Over the years, I have mentored a number of startup CEOs, and I’ve been one myself for over 30 years. I’ve made numerous mistakes over...

Book Review – The CEO Next Door: The 4 Behaviors That Transform Ordinary People Into World-Cla

Apr 26, 20194 min read

Book Review – The CEO Next Door: The 4 Behaviors That Transform Ordinary People Into World-Cla

Why exactly do people want to become CEOs? It’s not like the childhood desire to be an astronaut or firefighter, but more a longing to be...

The Power of Storytelling in Business and Branding

Apr 23, 20194 min read