The Startup Finance Blog | Lighter Capital

Dec 19, 20187 min read

Why Teams Fail, Part 3: Lack of Team Commitment and Buy-In to Decisions

Functional teams break down when there is a lack of commitment to decisions made as a team. Ensure you have both commitment and buy-in.

Why Niching Down Can Elevate Tech Startups to New Revenue Heights

Dec 18, 20184 min read

Client Spotlight

Why Niching Down Can Elevate Tech Startups to New Revenue Heights

Founders of fast-growing tech startups sometimes struggle with where to focus their offering. Is it better to cast a wide net to a large...

The Two Sides of Annual Upfront Payments and Multi-Year Contracts for SaaS

Dec 16, 20184 min read

SaaS Growth

The Two Sides of Annual Upfront Payments and Multi-Year Contracts for SaaS

So, you’ve made it through minimum viable product (MVP) stage and managed to convince a few clients to pay you for your product. Hooray!...

How SaaS Adoption and Switching Costs Drive Revenue Growth

Dec 13, 20184 min read

SaaS Growth

How SaaS Adoption and Switching Costs Drive Revenue Growth

SaaS businesses looking to grow their revenue have two choices: raise prices or get new customers. However, gaining new customers only...

Why Teams Fail, Part 2: Fear of Conflict

Dec 12, 20185 min read

People & Culture

Why Teams Fail, Part 2: Fear of Conflict

Next in our series exploring why teams fail, we dive into the fear of conflict and why conflict can actually be good.

Dec 11, 20182 min read

People & Culture

5 Women Entrepreneurs to Watch in 2019

Women are creating some amazing companies these days — taking exciting, new ideas to market and snapping up VC funding in the process. A...

How to Mentally Prepare for Startup Fundraising

Dec 10, 20187 min read

Funding & Finance

How to Mentally Prepare for Startup Fundraising

If deciding to start a business of your own if the biggest financial decision you'll make, how you finance your endeavor is your second...

Cloud Storage Comparison: 5 Best Options for Startups

Dec 9, 20184 min read

Tech & Tools

Cloud Storage Comparison: 5 Best Options for Startups

Your startup has lots of files to store and to share with your team, your investors, and your customers. The most practical way to store...

Why Teams Fail, Part 1: Fear of Being Vulnerable

Dec 5, 20188 min read

People & Culture

Why Teams Fail, Part 1: Fear of Being Vulnerable

This is the first of a series of articles in which we discuss why teams fail and how you can prevent it from happening at your startup.

Setting Up an S Corporation? Consider How It Affects Founder Stock

Dec 4, 20183 min read

Startup Law

Setting Up an S Corporation? Consider How It Affects Founder Stock

If you are starting a business, be careful not to rush to set your company up as an S corporation without first considering the qualified...

Dec 2, 20183 min read

Customers

2 Key Strategies to Attract New Customers

How can you attract new customers? It’s the $84 million question. And there’s no single answer. There are a variety of approaches, and...

Book Review – When: The Scientific Secrets to Perfect Timing, by Daniel Pink

Nov 29, 20184 min read

Startup Leadership

Book Review – When: The Scientific Secrets to Perfect Timing, by Daniel Pink

We are all familiar with the expression “timing is everything.“ From ice hockey to investing, success often depends on doing things at...

Business Intelligence Software: 5 Best Options for Small Business

Nov 25, 20182 min read

Tech & Tools

Business Intelligence Software: 5 Best Options for Small Business

While B2B SaaS companies know the value of data better than most, they haven’t always implemented effective ways to capture the data that...

Why Your Startup Should Use Two-Factor Authentication (And How to Enable it)

Nov 21, 20184 min read

Tech & Tools

Why Your Startup Should Use Two-Factor Authentication (And How to Enable it)

For just about any kind of business, one of your most valuable assets is your data. Whether you manufacture physical goods or sell...

Pass-Through Entities: New 20 Percent Qualified Business Income (QBI) Deduction

Nov 19, 20183 min read

Accounting & Taxes

Pass-Through Entities: New 20 Percent Qualified Business Income (QBI) Deduction

The Tax Cuts and Jobs Act (TCJA) added a new tax deduction for owners of pass-through entities – a 20 percent deduction of qualified...

5 Things to Know Before Joining a Startup Accelerator

Nov 18, 20184 min read

Funding & Finance

5 Things to Know Before Joining a Startup Accelerator

Startup accelerators offer an attractive funding and support option to early-stage companies. While they often get lumped together with...

How to Choose the Best SaaS Pricing Model for Your Startup

Nov 14, 20186 min read

SaaS Growth

How to Choose the Best SaaS Pricing Model for Your Startup

Once you’ve got a solid SaaS product to bring to market, it’s time for the next big step–choosing your optimal SaaS pricing model.

How to Calculate Potential Revenue for a Startup and Present to Investors

Nov 12, 20188 min read

Metrics

How to Calculate Potential Revenue for a Startup and Present to Investors

Some entrepreneurs think that what matters most is a disruptive product with a big potential market and that investors don’t care much...

Employer’s Legal Guide to Stock Option Grants [Checklist]

Nov 11, 20184 min read

Startup Law

Employer’s Legal Guide to Stock Option Grants [Checklist]

If you want to grant stock options to employees, consultants and advisors, you will want to take the time to do this right. It is easy to...

Understanding and Leveraging the Customer Buying Cycle

Nov 9, 20183 min read

Customers

Understanding and Leveraging the Customer Buying Cycle

Whether or not someone clicks “buy” on your product may seem frustratingly mysterious. But there is an identifiable and predictable...

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