The Startup Finance Blog | Lighter Capital

Strategies for Raising Capital to Build a Startup Team

Start planning to build your early startup team, how you'll compensate them, and your strategy for raising the capital you need.

Capital-as-a-Service: A Funding Model to Help Startups Grow

Jan 29, 20193 min read

Capital-as-a-Service: A Funding Model to Help Startups Grow

What is Capital-as-a-Service and how does it work? We explain this beneficial funding solution for growing Saas startups.

SaaS Pricing Strategies for Fast-Growing Startups

Jan 27, 20196 min read

SaaS Growth

SaaS Pricing Strategies for Fast-Growing Startups

Your initial SaaS pricing strategy can lead to a bright future or a failed startup. But like a product, pricing should get better with time.

Attending SaaStr Annual 2019? Meet Up with Lighter Capital

Jan 25, 20192 min read

Events

Attending SaaStr Annual 2019? Meet Up with Lighter Capital

Be sure to stop by our booth to learn how we can enable your innovation. We also have planned extra excitement and fun! Learn more.

Book Review – The Four: The Hidden DNA of Amazon, Apple, Facebook and Google

Jan 24, 20195 min read

Book Review – The Four: The Hidden DNA of Amazon, Apple, Facebook and Google

Four companies are at the top of the pyramid for technology and digital media: Amazon, Apple, Facebook, and Google. Each one is very...

How BombBomb Successfully Markets to Both Niche and General Audiences

Jan 24, 20194 min read

Client Spotlight

How BombBomb Successfully Markets to Both Niche and General Audiences

SaaS startups can find new customers, enhance their marketing, and grow their business by focusing on a specific industry niche. Doing so...

When to Hire Your First Employee (And Who to Hire First)

Jan 23, 20195 min read

When to Hire Your First Employee (And Who to Hire First)

There are several sets of questions that face every startup entrepreneur in the early days of their business adventure. These include:...

Jan 22, 20194 min read

What Should a Business Plan Include?

When you’re setting up a new business, it’s one thing to have a good elevator pitch or a convincing story to tell at a “speed-dating for...

SaaS Average Contract Value (ACV) Explained

Jan 22, 20195 min read

Metrics

SaaS Average Contract Value (ACV) Explained

What is ACV and what's a typical ACV for a SaaS business? We explain average contract value, how to calculate it, and more.

How to Attract Investors with an Irresistible Story that Makes Your Company Shine

Jan 21, 20194 min read

How to Attract Investors with an Irresistible Story that Makes Your Company Shine

If you’re an avid reader of our blog, you should know by now what financial metrics and growth metrics to focus on in your startup, and...

Starting a SaaS Company? Here’s What to Do First

Jan 16, 20195 min read

Starting a SaaS Company? Here’s What to Do First

There are questions that every SaaS entrepreneur will have in the early days of starting their company. Unsurprisingly, the one question...

How to Hire Sales Reps for Your Startup and Ensure Their Success

Jan 15, 20196 min read

How to Hire Sales Reps for Your Startup and Ensure Their Success

“Every person in your company is a vector. Your progress is determined by the sum of all vectors.” – Elon Musk Sustainable growth is...

Why SaaS Startups Should Build Software Integrations with Partner Companies

Jan 14, 20193 min read

SaaS Growth

Why SaaS Startups Should Build Software Integrations with Partner Companies

A unique feature of SaaS solutions is their tendency toward very specific functionality — trucking dispatch management, for example, or...

Silicon Valley Likes Section 1045 Exchanges: Rollovers of Gain from QSBS

Jan 7, 20193 min read

Accounting & Taxes

Silicon Valley Likes Section 1045 Exchanges: Rollovers of Gain from QSBS

You might have heard of tax free rollovers. And you might be familiar with Section 1031 of the Internal Revenue Code, which allows you to...

How to Email the Press and Get Your Startup's Story in the News

Jan 3, 20193 min read

SaaS Growth

How to Email the Press and Get Your Startup's Story in the News

Part of being an entrepreneur is getting your company's story and brand message out there. Your startup is doing something great, but how...

Why Teams Fail, Part 5: Personal Status Kills a Results-Focused Culture

Jan 2, 20195 min read

Why Teams Fail, Part 5: Personal Status Kills a Results-Focused Culture

Sometimes people are happy just being part of the team and the status that brings to them personally. Ensure they're invested in results.

SaaS Entrepreneurs Think Twice About VC Rounds

Jan 1, 20194 min read

SaaS Entrepreneurs Think Twice About VC Rounds

Raising venture capital (VC) has drawbacks. Here are 5 reasons SaaS founders pursue other funding options to reach their growth targets.

Why Teams Fail, Part 4: Avoidance of Accountability in the Workplace

Dec 26, 20184 min read

Why Teams Fail, Part 4: Avoidance of Accountability in the Workplace

This may be the hardest dysfunction to overcome, because it requires a high level of discomfort to accomplish. Read pt. 4 of Why Teams Fail.

Book Review – Venture Deals, by Brad Feld and Jason Mendelson

Dec 20, 20184 min read