"Growth at all costs" is no longer the mantra in tech. Today, the real winners achieve sustainable growth. If you're running a SaaS or subscription-based business, you live and die by retaining and expanding customer accounts. Without a good measure of how your core business is expanding and contracting, your startup could find itself in serious financial trouble you didn't expect.

Follow these principles for building aggressive, yet realistic financial projections for your startup when raising capital from investors.

Combining revenue-based financing and VC funding in a hybrid funding strategy has benefits for founders and investors.

What is a good EBITDA margin for a SaaS startup, and what does the Rule of 40 tell you about your business? Get the answers here.

Lighter Capital’s step-by-step survival guide helps tech startups navigate cash flow and funding to keep growing in a shaky economy.

There are good reasons to increase your SaaS startup's valuation! Learn different ways to drive a higher valuation for your business.

What's a valuation cap? Learn what it is and how it works before you consider convertible debt for your startup's next fundraising round.

Raising funds? Just want to know how valuation works? Learn how to value your startup with our Quick Guide for SaaS founders.

Venture capital investments changed dramatically in 2022, as did startup valuations. We explore what's different and the new opportunities a

Get to know four common startup valuation methods and learn what can happen if your valuation is too high or too low.

When your company is poised for exponential growth, you may have a shot at convincing venture capitalists to take a gamble on you, your...

Some entrepreneurs think that what matters most is a disruptive product with a big potential market and that investors don’t care much...

While seed funding is more abundant than ever (the number of seed-funded companies has quadrupled in the last four years), Series A...

Potential investors want more than your P&L and financial projections - they want your growth story. Here's how to give it to them.

One of the most important SaaS metrics to track is monthly recurring revenue (MRR). Here's how to calculate it.

It’s a question on the mind of many entrepreneurs. Namely, ‘how can I make my business attractive to potential acquirers?’ People start...

Public business valuations, private company valuations, 409A valuation - what's the difference? Here's what startup founders need to know.

Learn all about convertible equity, how it's different from convertible debt, and what startup founders need to know when raising capital.

Financing discussions for early-stage technology businesses typically focus on the sexiest and most elusive source of funding: venture...