Cohort analysis can provide answers to critical questions that guide effective SaaS growth strategies. Here's how to do them.

Everything you need to know about customer research and the methods for conducting it at a SaaS startup.

Raising SaaS prices is the most effective way to increase revenue. When do you raise them and how do you do it? We've got answers.

We explain SaaS CAC and how you can optimize it to grow a healthy, sustainable startup that's ready to scale.

Consider the following SaaS growth strategies to increase your revenue as well as your growth rate.

Learn how to calculate your customer acquisition cost (CAC) ratio so you can measure the effectiveness of your sales and marketing efforts.

Customer churn is a key metric for assessing the health of a SaaS business. Theses strategies can help you reduce and minimize churn.

Calculate your customer churn rate (CCR) to understand if your customers are happy and you're meeting their needs. We show you how.

Is your SaaS startup is looking for low-risk business growth strategies? Consider a market penetration strategy to drive more revenue.

Customer lifetime value (CLV) can tell you a lot about your SaaS business. Learn how to calculate and analyze this important metric.

For SaaS startups, the question is should be targeting enterprises or not? Learn the risks, rewards, and what's necessary for success.

SaaS and subscription-based businesses rely on retaining and expanding customer accounts in order to achieve healthy, sustainable revenue...

The world of SaaS metrics is complex — you could spend every day measuring a different metric and quickly become overwhelmed with data...

The LTV to CAC Ratio shows how efficiently you're spending money to acquire and retain customers. Learn to calculate this key SaaS metric.

SaaS startups can gain tremendous benefit from forming relationships with other companies in their industries. These relationships might...

As the founder of a startup, you will undoubtably find yourself forced to make countless important decisions that, collectively, will...

Creating a robust marketing technology stack helps to increase your teams’ efficiency and improve all corners of your marketing...

Is reducing your CAC the best way to increase your startup's profitability and likelihood of success? Not necessarily.

The quest to achieve authority marketing – making your digital brand a known entity in the market – can feel like waving your arms to get...

As the SaaS market becomes more crowded and the cost of paid advertising increases, startups are beginning to think about the different...