"Growth at all costs" is no longer the mantra in tech. Today, the real winners achieve sustainable growth. If you're running a SaaS or subscription-based business, you live and die by retaining and expanding customer accounts. Without a good measure of how your core business is expanding and contracting, your startup could find itself in serious financial trouble you didn't expect.

Cohort analysis can provide answers to critical questions that guide effective SaaS growth strategies. Do customers you acquired last month act differently than ones you signed up the month prior? Do users who responded to a discount or promotion behave differently than those who purchased at full price? We show you how to get do a cohort analysis and apply the insights to grow smarter.

Everything you need to know about customer research and the methods for conducting it at a SaaS startup.

Raising SaaS prices is the most effective way to increase revenue. When do you raise them and how do you do it? We've got answers.

We explain SaaS CAC and how you can optimize it to grow a healthy, sustainable startup that's ready to scale.

Consider the following SaaS growth strategies to increase your revenue as well as your growth rate.

Learn how to calculate your customer acquisition cost (CAC) ratio so you can measure the effectiveness of your sales and marketing efforts.

Customer churn is a key metric for assessing the health of a SaaS business. Theses strategies can help you reduce and minimize churn.

Calculate your customer churn rate (CCR) to understand if your customers are happy and you're meeting their needs. We show you how.

Is your SaaS startup is looking for low-risk business growth strategies? Consider a market penetration strategy to drive more revenue.

Customer lifetime value (CLV) can tell you a lot about your SaaS business. Learn how to calculate and analyze this important metric.

For SaaS startups, the question is should be targeting enterprises or not? Learn the risks, rewards, and what's necessary for success.

The world of SaaS metrics is complex — you could spend every day measuring a different metric and quickly become overwhelmed with data...

The LTV to CAC Ratio shows how efficiently you're spending money to acquire and retain customers. Learn to calculate this key SaaS metric.

SaaS startups can gain tremendous benefit from forming relationships with other companies in their industries. These relationships might...

As the founder of a startup, you will undoubtably find yourself forced to make countless important decisions that, collectively, will...

Creating a robust marketing technology stack helps to increase your teams’ efficiency and improve all corners of your marketing...

Is reducing your CAC the best way to increase your startup's profitability and likelihood of success? Not necessarily.

The quest to achieve authority marketing – making your digital brand a known entity in the market – can feel like waving your arms to get...

As the SaaS market becomes more crowded and the cost of paid advertising increases, startups are beginning to think about the different...