SaaS Sales & Marketing

Oct 97 min read

The SaaS Startup's Guide to Cohort Analysis

Cohort analysis can provide answers to critical questions that guide effective SaaS growth strategies. Here's how to do them.

What Is Customer Research and Why Is It Important for Startups?

Aug 138 min read

Customers

What Is Customer Research and Why Is It Important for Startups?

Everything you need to know about customer research and the methods for conducting it at a SaaS startup.

When and How Often to Increase SaaS Prices

Jun 107 min read

SaaS Growth

When and How Often to Increase SaaS Prices

Raising SaaS prices is the most effective way to increase revenue. When do you raise them and how do you do it? We've got answers.

How to Calculate Customer Acquisition Cost (CAC) for SaaS

Jun 105 min read

Metrics

How to Calculate Customer Acquisition Cost (CAC) for SaaS

We explain SaaS CAC and how you can optimize it to grow a healthy, sustainable startup that's ready to scale.

May 17 min read

SaaS Growth

How to Grow a SaaS Business, Fast

Consider the following SaaS growth strategies to increase your revenue as well as your growth rate.

Jan 94 min read

Metrics

CAC Payback Period Explained

Learn how to calculate your customer acquisition cost (CAC) ratio so you can measure the effectiveness of your sales and marketing efforts.

5 Ways to Reduce Customer Churn for Your SaaS Startup

Aug 17, 20234 min read

Metrics

5 Ways to Reduce Customer Churn for Your SaaS Startup

Customer churn is a key metric for assessing the health of a SaaS business. Theses strategies can help you reduce and minimize churn.

How to Calculate Your SaaS Startup's Customer Churn Rate

Aug 11, 20232 min read

Metrics

How to Calculate Your SaaS Startup's Customer Churn Rate

Calculate your customer churn rate (CCR) to understand if your customers are happy and you're meeting their needs. We show you how.

What Is Market Penetration Strategy? (Definition and Examples)

Jul 15, 20236 min read

SaaS Growth

What Is Market Penetration Strategy? (Definition and Examples)

Is your SaaS startup is looking for low-risk business growth strategies? Consider a market penetration strategy to drive more revenue.

SaaS Customer Lifetime Value (LTV) Explained

Jun 29, 20232 min read

Metrics

SaaS Customer Lifetime Value (LTV) Explained

Customer lifetime value (CLV) can tell you a lot about your SaaS business. Learn how to calculate and analyze this important metric.

A Quick Guide to Enterprise Sales for SaaS Startups

Feb 5, 20236 min read

SaaS Growth

A Quick Guide to Enterprise Sales for SaaS Startups

For SaaS startups, the question is should be targeting enterprises or not? Learn the risks, rewards, and what's necessary for success.

Net Revenue Retention vs. Gross Revenue Retention in SaaS

Aug 6, 20225 min read

Metrics

Net Revenue Retention vs. Gross Revenue Retention in SaaS

SaaS and subscription-based businesses rely on retaining and expanding customer accounts in order to achieve healthy, sustainable revenue...

What Is Lead Velocity Rate (LVR) and How to Calculate Velocity

Jan 25, 20223 min read

Sales & Marketing

What Is Lead Velocity Rate (LVR) and How to Calculate Velocity

The world of SaaS metrics is complex — you could spend every day measuring a different metric and quickly become overwhelmed with data...

Jan 19, 20225 min read

Metrics

SaaS LTV to CAC Ratio Explained

The LTV to CAC Ratio shows how efficiently you're spending money to acquire and retain customers. Learn to calculate this key SaaS metric.

What Is Partner Relationship Management (PRM)

Apr 20, 20204 min read

SaaS Growth

What Is Partner Relationship Management (PRM)

SaaS startups can gain tremendous benefit from forming relationships with other companies in their industries. These relationships might...

What is Market Development Strategy? (Definition and Examples)

Mar 12, 20205 min read

SaaS Growth

What is Market Development Strategy? (Definition and Examples)

As the founder of a startup, you will undoubtably find yourself forced to make countless important decisions that, collectively, will...

How to Build a Marketing Technology Stack (MarTech Stack) for Your Startup

Feb 25, 20206 min read

Tech & Tools

How to Build a Marketing Technology Stack (MarTech Stack) for Your Startup

Creating a robust marketing technology stack helps to increase your teams’ efficiency and improve all corners of your marketing...

Low Customer Acquisition Cost: Why Lower Isn't Always Better

Feb 18, 20203 min read

Metrics

Low Customer Acquisition Cost: Why Lower Isn't Always Better

Is reducing your CAC the best way to increase your startup's profitability and likelihood of success? Not necessarily.

Feb 10, 20205 min read

Sales & Marketing

Effective ‘Authority Marketing’ Tactics to Build Your Startup's Brand

The quest to achieve authority marketing – making your digital brand a known entity in the market – can feel like waving your arms to get...

How to Increase the Average Revenue per User (ARPU) of Your SaaS Product

Jan 2, 20206 min read

Metrics

How to Increase the Average Revenue per User (ARPU) of Your SaaS Product

As the SaaS market becomes more crowded and the cost of paid advertising increases, startups are beginning to think about the different...

RESOURCES

ABOUT

NEWSLETTER

HOW IT WORKS

COMMUNITY