How are gross profit margin and net profit margin different? Learn how to calculate each of them and why healthy margins are important.

Lighter Capital’s step-by-step survival guide helps tech startups navigate cash flow and funding to keep growing in a shaky economy.

Customer churn is a key metric for assessing the health of a SaaS business. Theses strategies can help you reduce and minimize churn.

Calculate your customer churn rate (CCR) to understand if your customers are happy and you're meeting their needs. We show you how.

Your burn rate, or how fast you spend your cash, requires a balanced approach to risk. Here's how to calculate your burn rate and manage it.

Total Addressable Market (TAM) is an excellent metric to look at when trying to gauge your startup’s growth potential. Here's how to use it.

Guide your SaaS startup from idea to product-market fit to revenue growth, while minimizing your customer concentration risk.

Is your SaaS startup is looking for low-risk business growth strategies? Consider a market penetration strategy to drive more revenue.

Customer lifetime value (CLV) can tell you a lot about your SaaS business. Learn how to calculate and analyze this important metric.

Taking a unit economics approach helps you steer your SaaS company in the right direction, with a focus on driving profit and growth.

For SaaS startups, the question is should be targeting enterprises or not? Learn the risks, rewards, and what's necessary for success.

Learn best practices for growing a SaaS startup from $0 to $50M in ARR, so you can build a winning business roadmap.

The world of SaaS metrics is complex — you could spend every day measuring a different metric and quickly become overwhelmed with data...

The LTV to CAC Ratio shows how efficiently you're spending money to acquire and retain customers. Learn to calculate this key SaaS metric.

Your startup is humming along nicely. You’ve established your positioning and product market fit, have a happy and growing customer base,...

If your business has a SaaS model, you’ll know all too well that the customer journey between the initial point of subscription to...

At a certain point in your business, a growth plateau will be reached. This may happen due to changing market trends, new competitors, or...

Clockwork made a solution for forecasting and modeling recurring revenue. Startup founders will want to see how easy it is!

SaaS startups can gain tremendous benefit from forming relationships with other companies in their industries. These relationships might...

As the founder of a startup, you will undoubtably find yourself forced to make countless important decisions that, collectively, will...