5 Ways to Reduce Customer Churn for Your SaaS Startup
Customer churn is a key metric for assessing the health of a SaaS business. Theses strategies can help you reduce and minimize churn.
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Aug 11, 20232 min read
How to Calculate Your SaaS Startup's Customer Churn Rate
Calculate your customer churn rate (CCR) to understand if your customers are happy and you're meeting their needs. We show you how.
Aug 10, 20235 min read
How To Calculate Your Startup’s Burn Rate and Manage It
Your burn rate, or how fast you spend your cash, requires a balanced approach to risk. Here's how to calculate your burn rate and manage it.
Aug 8, 20236 min read
What is Total Addressable Market (TAM) and How to Calculate It
Total Addressable Market (TAM) is an excellent metric to look at when trying to gauge your startup’s growth potential. Here's how to use it.
Jul 28, 20235 min read
How SaaS Startups Can Minimize Their Customer Concentration Risk
Guide your SaaS startup from idea to product-market fit to revenue growth, while minimizing your customer concentration risk.
Jul 15, 20236 min read
What Is Market Penetration Strategy? (Definition and Examples)
Is your SaaS startup is looking for low-risk business growth strategies? Consider a market penetration strategy to drive more revenue.
Jun 29, 20232 min read
SaaS Customer Lifetime Value (LTV) Explained
Customer lifetime value (CLV) can tell you a lot about your SaaS business. Learn how to calculate and analyze this important metric.
Feb 21, 20235 min read
What Is Unit Economics in SaaS?
Taking a unit economics approach helps you steer your SaaS company in the right direction, with a focus on driving profit and growth.
Feb 5, 20236 min read
A Quick Guide to Enterprise Sales for SaaS Startups
For SaaS startups, the question is should be targeting enterprises or not? Learn the risks, rewards, and what's necessary for success.
Aug 6, 20225 min read
Net Revenue Retention vs. Gross Revenue Retention in SaaS
SaaS and subscription-based businesses rely on retaining and expanding customer accounts in order to achieve healthy, sustainable revenue...
Feb 12, 20227 min read
How to Grow Your SaaS from $0 to $50 Million ARR
Learn best practices for growing a SaaS startup from $0 to $50M in ARR, so you can build a winning business roadmap.
Jan 25, 20223 min read
What Is Lead Velocity Rate (LVR) and How to Calculate Velocity
The world of SaaS metrics is complex — you could spend every day measuring a different metric and quickly become overwhelmed with data...
Jan 19, 20225 min read
SaaS LTV to CAC Ratio Explained
The LTV to CAC Ratio shows how efficiently you're spending money to acquire and retain customers. Learn to calculate this key SaaS metric.
Jan 17, 20224 min read
What is a Product Innovation Strategy? (Definition and Examples)
Your startup is humming along nicely. You’ve established your positioning and product market fit, have a happy and growing customer base,...
Nov 25, 20214 min read
What is TTV (Time to Value) in SaaS?
If your business has a SaaS model, you’ll know all too well that the customer journey between the initial point of subscription to...
Nov 7, 20213 min read
What is Product Development Strategy (Definition and Examples)
At a certain point in your business, a growth plateau will be reached. This may happen due to changing market trends, new competitors, or...
Oct 19, 20212 min read
How to Easily Forecast Recurring Revenue Using Clockwork
Clockwork made a solution for forecasting and modeling recurring revenue. Startup founders will want to see how easy it is!
Apr 20, 20204 min read
What Is Partner Relationship Management (PRM)
SaaS startups can gain tremendous benefit from forming relationships with other companies in their industries. These relationships might...
Mar 12, 20205 min read
What is Market Development Strategy? (Definition and Examples)
As the founder of a startup, you will undoubtably find yourself forced to make countless important decisions that, collectively, will...
Feb 25, 20206 min read
How to Build a Marketing Technology Stack (MarTech Stack) for Your Startup
Creating a robust marketing technology stack helps to increase your teams’ efficiency and improve all corners of your marketing...
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