"Growth at all costs" is no longer the mantra in tech. Today, the real winners achieve sustainable growth. If you're running a SaaS or subscription-based business, you live and die by retaining and expanding customer accounts. Without a good measure of how your core business is expanding and contracting, your startup could find itself in serious financial trouble you didn't expect.

Bootstrapping a startup and building a sustainable business not only requires disciplined cash flow management but also careful management of expenses—you have to be laser-focused on where every dollar goes. Financial flexibility is a luxury that bootstrappers often don’t have. A little extra cash can go a long way. Is debt right for you?

Two of entrepreneurs’ favorite topics are growing and scaling a business. The words are thrown around a lot, and the enthusiasm with which they’re used often exceeds the accuracy. Many people use the words growth and scaling in business interchangeably, but there's a crucial difference. We explain.

Many new entrepreneurs believe customer acquisition is the key driver of revenue grow, but they aren't entirely right. Retaining customers is equally, if not more, important than customer acquisition, especially when you don't have many to lose! Which is more important for your growing SaaS business?

Sometimes it feels like there is an overwhelming number of metrics you should be tracking for your SaaS startup. They all have their place, but customer success metrics provide some of the most actionable insights for building successful SaaS products. Explore the SaaS customer success metrics that can help your startup move from one growth stage to the next.

Cohort analysis can provide answers to critical questions that guide effective SaaS growth strategies. Do customers you acquired last month act differently than ones you signed up the month prior? Do users who responded to a discount or promotion behave differently than those who purchased at full price? We show you how to get do a cohort analysis and apply the insights to grow smarter.

Don't let opportunities pass you by! Check out these SaaS-friendly funding solutions to extend your runway and help your startup grow.

Growing startups need capital to maintain growth and cash runway. Here are 3 reasons founders look to secure funding before the new year.

Smart strategic decisions require knowing how much revenue your customers are bringing in, and more importantly, how much is churning out.

The difference between customer and revenue churn is what your business is losing: customers or cash. Learn to analyze these SaaS metrics.

Everything you need to know about customer research and the methods for conducting it at a SaaS startup.

Explore the latest SaaS benchmarking trends. We analyze private B2B SaaS startup revenue growth rates, salary costs, churn, and more.

Raising SaaS prices is the most effective way to increase revenue. When do you raise them and how do you do it? We've got answers.

Follow these principles for building aggressive, yet realistic financial projections for your startup when raising capital from investors.

Learn how to measure product-market fit and why it matters in this comprehensive guide. Discover the key SaaS metrics to show investors.

Consider the following SaaS growth strategies to increase your revenue as well as your growth rate.

Learn how to calculate your customer acquisition cost (CAC) ratio so you can measure the effectiveness of your sales and marketing efforts.

Learn best practices for calculating annual recurring revenue (ARR), a critical metric for SaaS businesses.

What is a good EBITDA margin for a SaaS startup, and what does the Rule of 40 tell you about your business? Get the answers here.

What's a good gross margin for SaaS startups? Compare yours to SaaS industry benchmarks and learn how to increase your profit margin.