What Is Scaling in Business, and How Is It Different from Growth?
Many people use the words growth and scaling in business interchangeably, but there's a crucial difference. We explain.
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Nov 66 min read
Customer Acquisition vs. Retention: Which Is More Important for SaaS Startups?
Many new entrepreneurs believe customer acquisition is the key driver of revenue grow, but they aren't entirely right.
Oct 178 min read
9 Customer Success Metrics for Growing SaaS Startups
Explore the SaaS customer success metrics that can help your startup move from one growth stage to the next.
Oct 97 min read
The SaaS Startup's Guide to Cohort Analysis
Cohort analysis can provide answers to critical questions that guide effective SaaS growth strategies. Here's how to do them.
Sep 265 min read
SaaS Financing Options to Fund Your Startup in 2025
Don't let opportunities pass you by! Check out these SaaS-friendly funding solutions to extend your runway and help your startup grow.
Sep 264 min read
Benefits to Securing Funding Prior to the End of the Year
Growing startups need capital to maintain growth and cash runway. Here are 3 reasons founders look to secure funding before the new year.
Sep 96 min read
How to Calculate and Improve SaaS Revenue Churn
Smart strategic decisions require knowing how much revenue your customers are bringing in, and more importantly, how much is churning out.
Aug 233 min read
How to Analyze SaaS Churn: Revenue vs. Customer Churn Rates
The difference between customer and revenue churn is what your business is losing: customers or cash. Learn to analyze these SaaS metrics.
Aug 138 min read
What Is Customer Research and Why Is It Important for Startups?
Everything you need to know about customer research and the methods for conducting it at a SaaS startup.
Aug 67 min read
B2B SaaS Startup Benchmarking 2020-2023
Explore the latest SaaS benchmarking trends. We analyze private B2B SaaS startup revenue growth rates, salary costs, churn, and more.
Jun 107 min read
When and How Often to Increase SaaS Prices
Raising SaaS prices is the most effective way to increase revenue. When do you raise them and how do you do it? We've got answers.
May 235 min read
Creating Realistic Financial Projections for Your Startup
Follow these principles for building aggressive, yet realistic financial projections for your startup when raising capital from investors.
May 87 min read
How to Measure Your Way to Product-Market Fit
Learn how to measure product-market fit and why it matters in this comprehensive guide. Discover the key SaaS metrics to show investors.
May 17 min read
How to Grow a SaaS Business, Fast
Consider the following SaaS growth strategies to increase your revenue as well as your growth rate.
Jan 94 min read
CAC Payback Period Explained
Learn how to calculate your customer acquisition cost (CAC) ratio so you can measure the effectiveness of your sales and marketing efforts.
Oct 26, 20234 min read
SaaS ARR: What It Is and How It's Calculated
Learn best practices for calculating annual recurring revenue (ARR), a critical metric for SaaS businesses.
Sep 28, 20235 min read
SaaS EBITDA Margins and The Rule of 40
What is a good EBITDA margin for a SaaS startup, and what does the Rule of 40 tell you about your business? Get the answers here.
Sep 1, 20234 min read
SaaS Gross Margins and How to Increase Yours
What's a good gross margin for SaaS startups? Compare yours to SaaS industry benchmarks and learn how to increase your profit margin.
Aug 29, 20235 min read
Gross Margin vs. Net Margin: Two Startup Profitability Calculations
How are gross profit margin and net profit margin different? Learn how to calculate each of them and why healthy margins are important.
Aug 17, 20235 min read
Tech Startup Survival Guide: Raising Cash When Funding Dries Up
Lighter Capital’s step-by-step survival guide helps tech startups navigate cash flow and funding to keep growing in a shaky economy.
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