SaaS Startup Growth

What Is Scaling in Business, and How Is It Different from Growth?

Many people use the words growth and scaling in business interchangeably, but there's a crucial difference. We explain.

Customer Acquisition vs. Retention: Which Is More Important for SaaS Startups?

Nov 66 min read

Customer Acquisition vs. Retention: Which Is More Important for SaaS Startups?

Many new entrepreneurs believe customer acquisition is the key driver of revenue grow, but they aren't entirely right.

Oct 178 min read

9 Customer Success Metrics for Growing SaaS Startups

Explore the SaaS customer success metrics that can help your startup move from one growth stage to the next.

The SaaS Startup's Guide to Cohort Analysis

Oct 97 min read

Customers

The SaaS Startup's Guide to Cohort Analysis

Cohort analysis can provide answers to critical questions that guide effective SaaS growth strategies. Here's how to do them.

SaaS Financing Options to Fund Your Startup in 2025

Sep 265 min read

SaaS Financing Options to Fund Your Startup in 2025

Don't let opportunities pass you by! Check out these SaaS-friendly funding solutions to extend your runway and help your startup grow.

Benefits to Securing Funding Prior to the End of the Year

Sep 264 min read

Benefits to Securing Funding Prior to the End of the Year

Growing startups need capital to maintain growth and cash runway. Here are 3 reasons founders look to secure funding before the new year.

How to Calculate and Improve SaaS Revenue Churn

Sep 96 min read

How to Calculate and Improve SaaS Revenue Churn

Smart strategic decisions require knowing how much revenue your customers are bringing in, and more importantly, how much is churning out.

How to Analyze SaaS Churn: Revenue vs. Customer Churn Rates

Aug 233 min read

How to Analyze SaaS Churn: Revenue vs. Customer Churn Rates

The difference between customer and revenue churn is what your business is losing: customers or cash. Learn to analyze these SaaS metrics.

What Is Customer Research and Why Is It Important for Startups?

Aug 138 min read

Customers

What Is Customer Research and Why Is It Important for Startups?

Everything you need to know about customer research and the methods for conducting it at a SaaS startup.

Aug 67 min read

B2B SaaS Startup Benchmarking 2020-2023

Explore the latest SaaS benchmarking trends. We analyze private B2B SaaS startup revenue growth rates, salary costs, churn, and more.

When and How Often to Increase SaaS Prices

Jun 107 min read

When and How Often to Increase SaaS Prices

Raising SaaS prices is the most effective way to increase revenue. When do you raise them and how do you do it? We've got answers.

Creating Realistic Financial Projections for Your Startup

May 235 min read

Accounting & Taxes

Creating Realistic Financial Projections for Your Startup

Follow these principles for building aggressive, yet realistic financial projections for your startup when raising capital from investors.

How to Measure Your Way to Product-Market Fit

May 87 min read

How to Measure Your Way to Product-Market Fit

Learn how to measure product-market fit and why it matters in this comprehensive guide. Discover the key SaaS metrics to show investors.

May 17 min read

How to Grow a SaaS Business, Fast

Consider the following SaaS growth strategies to increase your revenue as well as your growth rate.

Jan 94 min read

CAC Payback Period Explained

Learn how to calculate your customer acquisition cost (CAC) ratio so you can measure the effectiveness of your sales and marketing efforts.

SaaS ARR: What It Is and How It's Calculated

Oct 26, 20234 min read

SaaS ARR: What It Is and How It's Calculated

Learn best practices for calculating annual recurring revenue (ARR), a critical metric for SaaS businesses.

Sep 28, 20235 min read

SaaS EBITDA Margins and The Rule of 40

What is a good EBITDA margin for a SaaS startup, and what does the Rule of 40 tell you about your business? Get the answers here.

SaaS Gross Margins and How to Increase Yours

Sep 1, 20234 min read

SaaS Gross Margins and How to Increase Yours

What's a good gross margin for SaaS startups? Compare yours to SaaS industry benchmarks and learn how to increase your profit margin.

Gross Margin vs. Net Margin: Two Startup Profitability Calculations

Aug 29, 20235 min read

Gross Margin vs. Net Margin: Two Startup Profitability Calculations

How are gross profit margin and net profit margin different? Learn how to calculate each of them and why healthy margins are important.

Tech Startup Survival Guide: Raising Cash When Funding Dries Up

Aug 17, 20235 min read