"Growth at all costs" is no longer the mantra in tech. Today, the real winners achieve sustainable growth. If you're running a SaaS or subscription-based business, you live and die by retaining and expanding customer accounts. Without a good measure of how your core business is expanding and contracting, your startup could find itself in serious financial trouble you didn't expect.

Smart strategic decisions require knowing how much revenue your customers are bringing in, and more importantly, how much is churning out.

The difference between customer and revenue churn is what your business is losing: customers or cash. Learn to analyze these SaaS metrics.

Everything you need to know about customer research and the methods for conducting it at a SaaS startup.

Raising SaaS prices is the most effective way to increase revenue. When do you raise them and how do you do it? We've got answers.

Learn how to measure product-market fit and why it matters in this comprehensive guide. Discover the key SaaS metrics to show investors.

Consider the following SaaS growth strategies to increase your revenue as well as your growth rate.

Customer churn is a key metric for assessing the health of a SaaS business. Theses strategies can help you reduce and minimize churn.

Calculate your customer churn rate (CCR) to understand if your customers are happy and you're meeting their needs. We show you how.

Customer lifetime value (CLV) can tell you a lot about your SaaS business. Learn how to calculate and analyze this important metric.

Your startup is humming along nicely. You’ve established your positioning and product market fit, have a happy and growing customer base,...

If your business has a SaaS model, you’ll know all too well that the customer journey between the initial point of subscription to...

At a certain point in your business, a growth plateau will be reached. This may happen due to changing market trends, new competitors, or...

The goal of every business is to ensure it has maximum visibility both in the marketplace and in the minds of its ideal customers....

One of the most critical things you need to think about as you grow your startup is how to make your business stand out from the crowd....

Robust cash flow is a big deal for growing SaaS companies, as are ongoing client relationships. It’s savvy to get a hold of more of your...

Business is an increasingly global game — as consumers, we know we can purchase products from anywhere in the world, and as business...

A freemium pricing model can work for some SaaS businesses. Is it right for your startup?

After you have dedicated hours or even days of your time brainstorming names and crossing off every possibility, you have at last found...

Your initial SaaS pricing strategy can lead to a bright future or a failed startup. But like a product, pricing should get better with time.