How to Calculate and Improve SaaS Revenue Churn
Smart strategic decisions require knowing how much revenue your customers are bringing in, and more importantly, how much is churning out.
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Aug 233 min read
How to Analyze SaaS Churn: Revenue vs. Customer Churn Rates
The difference between customer and revenue churn is what your business is losing: customers or cash. Learn to analyze these SaaS metrics.
Aug 138 min read
What Is Customer Research and Why Is It Important for Startups?
Everything you need to know about customer research and the methods for conducting it at a SaaS startup.
Jun 107 min read
When and How Often to Increase SaaS Prices
Raising SaaS prices is the most effective way to increase revenue. When do you raise them and how do you do it? We've got answers.
May 87 min read
How to Measure Your Way to Product-Market Fit
Learn how to measure product-market fit and why it matters in this comprehensive guide. Discover the key SaaS metrics to show investors.
May 17 min read
How to Grow a SaaS Business, Fast
Consider the following SaaS growth strategies to increase your revenue as well as your growth rate.
Aug 17, 20234 min read
5 Ways to Reduce Customer Churn for Your SaaS Startup
Customer churn is a key metric for assessing the health of a SaaS business. Theses strategies can help you reduce and minimize churn.
Aug 11, 20232 min read
How to Calculate Your SaaS Startup's Customer Churn Rate
Calculate your customer churn rate (CCR) to understand if your customers are happy and you're meeting their needs. We show you how.
Jun 29, 20232 min read
SaaS Customer Lifetime Value (LTV) Explained
Customer lifetime value (CLV) can tell you a lot about your SaaS business. Learn how to calculate and analyze this important metric.
Aug 6, 20225 min read
Net Revenue Retention vs. Gross Revenue Retention in SaaS
SaaS and subscription-based businesses rely on retaining and expanding customer accounts in order to achieve healthy, sustainable revenue...
Jan 17, 20224 min read
What is a Product Innovation Strategy? (Definition and Examples)
Your startup is humming along nicely. You’ve established your positioning and product market fit, have a happy and growing customer base,...
Nov 25, 20214 min read
What is TTV (Time to Value) in SaaS?
If your business has a SaaS model, you’ll know all too well that the customer journey between the initial point of subscription to...
Nov 7, 20213 min read
What is Product Development Strategy (Definition and Examples)
At a certain point in your business, a growth plateau will be reached. This may happen due to changing market trends, new competitors, or...
Oct 4, 20195 min read
How to Develop a Product Positioning Strategy for Your SaaS Startup
The goal of every business is to ensure it has maximum visibility both in the marketplace and in the minds of its ideal customers....
Jun 17, 20196 min read
How to Make Your Business Stand out From the Crowd by Leveraging Your Point of Difference
One of the most critical things you need to think about as you grow your startup is how to make your business stand out from the crowd....
Mar 19, 20193 min read
Why and How to Pursue Annual Subscriptions with Upfront Payments
Robust cash flow is a big deal for growing SaaS companies, as are ongoing client relationships. It’s savvy to get a hold of more of your...
Mar 18, 20193 min read
Price Localization Strategy: What Global SaaS Startups Should Know
Business is an increasingly global game — as consumers, we know we can purchase products from anywhere in the world, and as business...
Feb 25, 20193 min read
SaaS Pricing: When to Use a Freemium Model
A freemium pricing model can work for some SaaS businesses. Is it right for your startup?
Feb 24, 20193 min read
Why Audience Testing is an Important Step in the Tech Startup Naming Process
After you have dedicated hours or even days of your time brainstorming names and crossing off every possibility, you have at last found...
Jan 27, 20196 min read
SaaS Pricing Strategies for Fast-Growing Startups
Your initial SaaS pricing strategy can lead to a bright future or a failed startup. But like a product, pricing should get better with time.
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