SaaS Startup Metrics 2/3

Jan 19, 20225 min read

SaaS LTV to CAC Ratio Explained

The LTV to CAC Ratio shows how efficiently you're spending money to acquire and retain customers. Learn to calculate this key SaaS metric.

Nov 25, 20214 min read

Metrics

What is TTV (Time to Value) in SaaS?

If your business has a SaaS model, you’ll know all too well that the customer journey between the initial point of subscription to...

Low Customer Acquisition Cost: Why Lower Isn't Always Better

Feb 18, 20203 min read

Metrics

Low Customer Acquisition Cost: Why Lower Isn't Always Better

Is reducing your CAC the best way to increase your startup's profitability and likelihood of success? Not necessarily.

Jan 27, 20204 min read

Funding & Finance

How Startup Investors Use Data

Data matters to startup investors. It helps evaluate investments and make important funding decisions, but data can be used differently.

How to Increase the Average Revenue per User (ARPU) of Your SaaS Product

Jan 2, 20206 min read

Metrics

How to Increase the Average Revenue per User (ARPU) of Your SaaS Product

As the SaaS market becomes more crowded and the cost of paid advertising increases, startups are beginning to think about the different...

An Intro to The B2B Sales Process for SaaS Startups

Aug 19, 20198 min read

Sales & Marketing

An Intro to The B2B Sales Process for SaaS Startups

The most important thing you can do for your SaaS company when you’re starting out is to lay down solid foundations for success. This...

Daily Active Users (DAU) vs. Monthly Active Users (MAU): How to Calculate Active Users for Your SaaS

Jul 12, 20195 min read

Metrics

Daily Active Users (DAU) vs. Monthly Active Users (MAU): How to Calculate Active Users for Your SaaS

Amongst the many SaaS metrics and acronyms floating around in the startup world, you’ll eventually come across DAU and MAU. Daily Active...

CAC Efficiency: How to Optimize Your SaaS Startup's Customer Acquisition Costs

Mar 12, 20195 min read

SaaS Growth

CAC Efficiency: How to Optimize Your SaaS Startup's Customer Acquisition Costs

What to impact your SaaS startup's profitability? Increase customer acquisition cost (CAC) efficiency. Here's how to do it.

What Is Delinquent Churn and How to Reduce It

Mar 11, 20193 min read

Metrics

What Is Delinquent Churn and How to Reduce It

Credit cards are convenient for buying things online, yet there are a surprising number of ways they can fail. A card can reach its...

SaaS Average Contract Value (ACV) Explained

Jan 22, 20195 min read

Metrics

SaaS Average Contract Value (ACV) Explained

What is ACV and what's a typical ACV for a SaaS business? We explain average contract value, how to calculate it, and more.

The Two Sides of Annual Upfront Payments and Multi-Year Contracts for SaaS

Dec 16, 20184 min read

SaaS Growth

The Two Sides of Annual Upfront Payments and Multi-Year Contracts for SaaS

So, you’ve made it through minimum viable product (MVP) stage and managed to convince a few clients to pay you for your product. Hooray!...

How to Calculate Potential Revenue for a Startup and Present to Investors

Nov 12, 20188 min read

Metrics

How to Calculate Potential Revenue for a Startup and Present to Investors

Some entrepreneurs think that what matters most is a disruptive product with a big potential market and that investors don’t care much...

Jul 5, 20173 min read

Metrics

Customer Success Metrics: NPS and CSAT

If there is a single, essential factor for predicting the long-term survival rate of a SaaS company, it’s the churn rate. Even companies...

May 11, 20163 min read

Metrics

3 Shortcuts to Avoid When Calculating Your SaaS Metrics

Creating your first financial model and defining the right set of SaaS metrics can be daunting, especially for early stage SaaS companies...

How to Prove Your Startup’s Growth Potential

Apr 5, 20161 min read

Metrics

How to Prove Your Startup’s Growth Potential

Fundraising is tough. Make it easier by telling a good story about your startup's potential growth with your business metrics.

Feb 4, 20161 min read

Metrics

New guide: the 8 SaaS metrics that matter to investors

MRR. CAC. CLTV. There are a lot of acronyms and buzzwords about how to measure startup success these days, especially for SaaS companies....

How to Calculate Average Revenue per Customer (ARPC) for Your SaaS Business

Jan 12, 20163 min read

Metrics

How to Calculate Average Revenue per Customer (ARPC) for Your SaaS Business

Average Revenue per Customer (ARPC), or per account (ARPA), reveals your most valuable products and services. Here's how to calculate it.

Committed Monthly Recurring Revenue (CMRR) Explained

Jan 5, 20162 min read

Metrics

Committed Monthly Recurring Revenue (CMRR) Explained

Learn how to calculate Committed MRR (CMRR), an important forward-looking SaaS business metric.

How to Use Financial Projections to Tell Your Growth Story

Nov 2, 20153 min read

Accounting & Taxes

How to Use Financial Projections to Tell Your Growth Story

Potential investors want more than your P&L and financial projections - they want your growth story. Here's how to give it to them.

How to Calculate SaaS Monthly Recurring Revenue (MRR)

Oct 9, 20151 min read

Metrics

How to Calculate SaaS Monthly Recurring Revenue (MRR)

One of the most important SaaS metrics to track is monthly recurring revenue (MRR). Here's how to calculate it.

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