9 Customer Success Metrics for Growing SaaS Startups
Explore the SaaS customer success metrics that can help your startup move from one growth stage to the next.
top of page
Oct 97 min read
The SaaS Startup's Guide to Cohort Analysis
Cohort analysis can provide answers to critical questions that guide effective SaaS growth strategies. Here's how to do them.
Sep 96 min read
How to Calculate and Improve SaaS Revenue Churn
Smart strategic decisions require knowing how much revenue your customers are bringing in, and more importantly, how much is churning out.
Aug 233 min read
How to Analyze SaaS Churn: Revenue vs. Customer Churn Rates
The difference between customer and revenue churn is what your business is losing: customers or cash. Learn to analyze these SaaS metrics.
Aug 138 min read
What Is Customer Research and Why Is It Important for Startups?
Everything you need to know about customer research and the methods for conducting it at a SaaS startup.
May 87 min read
How to Measure Your Way to Product-Market Fit
Learn how to measure product-market fit and why it matters in this comprehensive guide. Discover the key SaaS metrics to show investors.
May 17 min read
How to Grow a SaaS Business, Fast
Consider the following SaaS growth strategies to increase your revenue as well as your growth rate.
Aug 17, 20234 min read
5 Ways to Reduce Customer Churn for Your SaaS Startup
Customer churn is a key metric for assessing the health of a SaaS business. Theses strategies can help you reduce and minimize churn.
Aug 11, 20232 min read
How to Calculate Your SaaS Startup's Customer Churn Rate
Calculate your customer churn rate (CCR) to understand if your customers are happy and you're meeting their needs. We show you how.
Aug 8, 20236 min read
What is Total Addressable Market (TAM) and How to Calculate It
Total Addressable Market (TAM) is an excellent metric to look at when trying to gauge your startup’s growth potential. Here's how to use it.
Jul 28, 20235 min read
How SaaS Startups Can Minimize Their Customer Concentration Risk
Guide your SaaS startup from idea to product-market fit to revenue growth, while minimizing your customer concentration risk.
Jun 29, 20232 min read
SaaS Customer Lifetime Value (LTV) Explained
Customer lifetime value (CLV) can tell you a lot about your SaaS business. Learn how to calculate and analyze this important metric.
Aug 6, 20225 min read
Net Revenue Retention vs. Gross Revenue Retention in SaaS
SaaS and subscription-based businesses rely on retaining and expanding customer accounts in order to achieve healthy, sustainable revenue...
Jan 19, 20225 min read
SaaS LTV to CAC Ratio Explained
The LTV to CAC Ratio shows how efficiently you're spending money to acquire and retain customers. Learn to calculate this key SaaS metric.
Nov 25, 20214 min read
What is TTV (Time to Value) in SaaS?
If your business has a SaaS model, you’ll know all too well that the customer journey between the initial point of subscription to...
Feb 18, 20203 min read
Low Customer Acquisition Cost: Why Lower Isn't Always Better
Is reducing your CAC the best way to increase your startup's profitability and likelihood of success? Not necessarily.
Jan 7, 20207 min read
Why Disqualifying Potential Customers is an Effective Startup Growth Strategy
You probably pulled a face when you read the headline for this article. We all know it’s counterintuitive to be disqualifying potential...
Jan 2, 20206 min read
How to Increase the Average Revenue per User (ARPU) of Your SaaS Product
As the SaaS market becomes more crowded and the cost of paid advertising increases, startups are beginning to think about the different...
Oct 23, 20194 min read
How to Build a Customer Success Team (and When to Scale)
When to invest in a customer success team is a big question for many growing startups. Obviously, happy customers are key to business...
Jul 12, 20195 min read
Daily Active Users (DAU) vs. Monthly Active Users (MAU): How to Calculate Active Users for Your SaaS
Amongst the many SaaS metrics and acronyms floating around in the startup world, you’ll eventually come across DAU and MAU. Daily Active...
APPLY NOW
bottom of page