Explore the SaaS customer success metrics that can help your startup move from one growth stage to the next.

Cohort analysis can provide answers to critical questions that guide effective SaaS growth strategies. Here's how to do them.

Smart strategic decisions require knowing how much revenue your customers are bringing in, and more importantly, how much is churning out.

The difference between customer and revenue churn is what your business is losing: customers or cash. Learn to analyze these SaaS metrics.

Everything you need to know about customer research and the methods for conducting it at a SaaS startup.

Learn how to measure product-market fit and why it matters in this comprehensive guide. Discover the key SaaS metrics to show investors.

Consider the following SaaS growth strategies to increase your revenue as well as your growth rate.

Customer churn is a key metric for assessing the health of a SaaS business. Theses strategies can help you reduce and minimize churn.

Calculate your customer churn rate (CCR) to understand if your customers are happy and you're meeting their needs. We show you how.

Total Addressable Market (TAM) is an excellent metric to look at when trying to gauge your startup’s growth potential. Here's how to use it.

Guide your SaaS startup from idea to product-market fit to revenue growth, while minimizing your customer concentration risk.

Customer lifetime value (CLV) can tell you a lot about your SaaS business. Learn how to calculate and analyze this important metric.

SaaS and subscription-based businesses rely on retaining and expanding customer accounts in order to achieve healthy, sustainable revenue...

The LTV to CAC Ratio shows how efficiently you're spending money to acquire and retain customers. Learn to calculate this key SaaS metric.

If your business has a SaaS model, you’ll know all too well that the customer journey between the initial point of subscription to...

Is reducing your CAC the best way to increase your startup's profitability and likelihood of success? Not necessarily.

You probably pulled a face when you read the headline for this article. We all know it’s counterintuitive to be disqualifying potential...

As the SaaS market becomes more crowded and the cost of paid advertising increases, startups are beginning to think about the different...

When to invest in a customer success team is a big question for many growing startups. Obviously, happy customers are key to business...

Amongst the many SaaS metrics and acronyms floating around in the startup world, you’ll eventually come across DAU and MAU. Daily Active...