"Growth at all costs" is no longer the mantra in tech. Today, the real winners achieve sustainable growth. If you're running a SaaS or subscription-based business, you live and die by retaining and expanding customer accounts. Without a good measure of how your core business is expanding and contracting, your startup could find itself in serious financial trouble you didn't expect.

Sometimes it feels like there is an overwhelming number of metrics you should be tracking for your SaaS startup. They all have their place, but customer success metrics provide some of the most actionable insights for building successful SaaS products. Explore the SaaS customer success metrics that can help your startup move from one growth stage to the next.

Cohort analysis can provide answers to critical questions that guide effective SaaS growth strategies. Do customers you acquired last month act differently than ones you signed up the month prior? Do users who responded to a discount or promotion behave differently than those who purchased at full price? We show you how to get do a cohort analysis and apply the insights to grow smarter.

Smart strategic decisions require knowing how much revenue your customers are bringing in, and more importantly, how much is churning out.

The difference between customer and revenue churn is what your business is losing: customers or cash. Learn to analyze these SaaS metrics.

Everything you need to know about customer research and the methods for conducting it at a SaaS startup.

Learn how to measure product-market fit and why it matters in this comprehensive guide. Discover the key SaaS metrics to show investors.

Consider the following SaaS growth strategies to increase your revenue as well as your growth rate.

Customer churn is a key metric for assessing the health of a SaaS business. Theses strategies can help you reduce and minimize churn.

Calculate your customer churn rate (CCR) to understand if your customers are happy and you're meeting their needs. We show you how.

Total Addressable Market (TAM) is an excellent metric to look at when trying to gauge your startup’s growth potential. Here's how to use it.

Guide your SaaS startup from idea to product-market fit to revenue growth, while minimizing your customer concentration risk.

Customer lifetime value (CLV) can tell you a lot about your SaaS business. Learn how to calculate and analyze this important metric.

The LTV to CAC Ratio shows how efficiently you're spending money to acquire and retain customers. Learn to calculate this key SaaS metric.

If your business has a SaaS model, you’ll know all too well that the customer journey between the initial point of subscription to...

Is reducing your CAC the best way to increase your startup's profitability and likelihood of success? Not necessarily.

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Amongst the many SaaS metrics and acronyms floating around in the startup world, you’ll eventually come across DAU and MAU. Daily Active...