SaaS Customer Success

Oct 178 min read

Metrics

9 Customer Success Metrics for Growing SaaS Startups

Explore the SaaS customer success metrics that can help your startup move from one growth stage to the next.

The SaaS Startup's Guide to Cohort Analysis

Oct 97 min read

Customers

The SaaS Startup's Guide to Cohort Analysis

Cohort analysis can provide answers to critical questions that guide effective SaaS growth strategies. Here's how to do them.

How to Calculate and Improve SaaS Revenue Churn

Sep 96 min read

Metrics

How to Calculate and Improve SaaS Revenue Churn

Smart strategic decisions require knowing how much revenue your customers are bringing in, and more importantly, how much is churning out.

How to Analyze SaaS Churn: Revenue vs. Customer Churn Rates

Aug 233 min read

Metrics

How to Analyze SaaS Churn: Revenue vs. Customer Churn Rates

The difference between customer and revenue churn is what your business is losing: customers or cash. Learn to analyze these SaaS metrics.

What Is Customer Research and Why Is It Important for Startups?

Aug 138 min read

Customers

What Is Customer Research and Why Is It Important for Startups?

Everything you need to know about customer research and the methods for conducting it at a SaaS startup.

How to Measure Your Way to Product-Market Fit

May 87 min read

Metrics

How to Measure Your Way to Product-Market Fit

Learn how to measure product-market fit and why it matters in this comprehensive guide. Discover the key SaaS metrics to show investors.

May 17 min read

SaaS Growth

How to Grow a SaaS Business, Fast

Consider the following SaaS growth strategies to increase your revenue as well as your growth rate.

5 Ways to Reduce Customer Churn for Your SaaS Startup

Aug 17, 20234 min read

Metrics

5 Ways to Reduce Customer Churn for Your SaaS Startup

Customer churn is a key metric for assessing the health of a SaaS business. Theses strategies can help you reduce and minimize churn.

How to Calculate Your SaaS Startup's Customer Churn Rate

Aug 11, 20232 min read

Metrics

How to Calculate Your SaaS Startup's Customer Churn Rate

Calculate your customer churn rate (CCR) to understand if your customers are happy and you're meeting their needs. We show you how.

What is Total Addressable Market (TAM) and How to Calculate It

Aug 8, 20236 min read

Metrics

What is Total Addressable Market (TAM) and How to Calculate It

Total Addressable Market (TAM) is an excellent metric to look at when trying to gauge your startup’s growth potential. Here's how to use it.

How SaaS Startups Can Minimize Their Customer Concentration Risk

Jul 28, 20235 min read

Customers

How SaaS Startups Can Minimize Their Customer Concentration Risk

Guide your SaaS startup from idea to product-market fit to revenue growth, while minimizing your customer concentration risk.

SaaS Customer Lifetime Value (LTV) Explained

Jun 29, 20232 min read

Metrics

SaaS Customer Lifetime Value (LTV) Explained

Customer lifetime value (CLV) can tell you a lot about your SaaS business. Learn how to calculate and analyze this important metric.

Net Revenue Retention vs. Gross Revenue Retention in SaaS

Aug 6, 20225 min read

Metrics

Net Revenue Retention vs. Gross Revenue Retention in SaaS

SaaS and subscription-based businesses rely on retaining and expanding customer accounts in order to achieve healthy, sustainable revenue...

Jan 19, 20225 min read

Metrics

SaaS LTV to CAC Ratio Explained

The LTV to CAC Ratio shows how efficiently you're spending money to acquire and retain customers. Learn to calculate this key SaaS metric.

Nov 25, 20214 min read

Metrics

What is TTV (Time to Value) in SaaS?

If your business has a SaaS model, you’ll know all too well that the customer journey between the initial point of subscription to...

Low Customer Acquisition Cost: Why Lower Isn't Always Better

Feb 18, 20203 min read

Metrics

Low Customer Acquisition Cost: Why Lower Isn't Always Better

Is reducing your CAC the best way to increase your startup's profitability and likelihood of success? Not necessarily.

Why Disqualifying Potential Customers is an Effective Startup Growth Strategy

Jan 7, 20207 min read

SaaS Growth

Why Disqualifying Potential Customers is an Effective Startup Growth Strategy

You probably pulled a face when you read the headline for this article. We all know it’s counterintuitive to be disqualifying potential...

How to Increase the Average Revenue per User (ARPU) of Your SaaS Product

Jan 2, 20206 min read

Metrics

How to Increase the Average Revenue per User (ARPU) of Your SaaS Product

As the SaaS market becomes more crowded and the cost of paid advertising increases, startups are beginning to think about the different...

Oct 23, 20194 min read

Customers

How to Build a Customer Success Team (and When to Scale)

When to invest in a customer success team is a big question for many growing startups. Obviously, happy customers are key to business...

Daily Active Users (DAU) vs. Monthly Active Users (MAU): How to Calculate Active Users for Your SaaS

Jul 12, 20195 min read

Metrics

Daily Active Users (DAU) vs. Monthly Active Users (MAU): How to Calculate Active Users for Your SaaS

Amongst the many SaaS metrics and acronyms floating around in the startup world, you’ll eventually come across DAU and MAU. Daily Active...

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