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Dec 63 min read

Scaling Connections Down Under: Highlights from Our 3rd Annual Lighter Summit

3rd annual Australian Lighter Summit, a full-day gathering for CEOs, founders, startup leaders to connect, learn and collaborate.

Four Years of the Summit That Keeps On Growing!

Dec 55 min read

Startup Leadership

Four Years of the Summit That Keeps On Growing!

We hosted our 4th annual Lighter Summit in Boulder, CO. We brought together CEOs, founders, startup leaders to connect, learn, & collaborate

What Is Scaling in Business, and How Is It Different from Growth?

Nov 143 min read

SaaS Growth

What Is Scaling in Business, and How Is It Different from Growth?

Many people use the words growth and scaling in business interchangeably, but there's a crucial difference. We explain.

Customer Acquisition vs. Retention: Which Is More Important for SaaS Startups?

Nov 66 min read

SaaS Growth

Customer Acquisition vs. Retention: Which Is More Important for SaaS Startups?

Many new entrepreneurs believe customer acquisition is the key driver of revenue grow, but they aren't entirely right.

5 Tips for Managing Debt at a Growing Startup

Oct 242 min read

Funding & Finance

5 Tips for Managing Debt at a Growing Startup

Debt can be a powerful asset for fueling growth. Though acquiring and managing debt can be a risky endeavor. Learn to manage debt wisely.

Oct 178 min read

Metrics

9 Customer Success Metrics for Growing SaaS Startups

Explore the SaaS customer success metrics that can help your startup move from one growth stage to the next.

The SaaS Startup's Guide to Cohort Analysis

Oct 97 min read

Customers

The SaaS Startup's Guide to Cohort Analysis

Cohort analysis can provide answers to critical questions that guide effective SaaS growth strategies. Here's how to do them.

SaaS Financing Options to Fund Your Startup in 2025

Sep 265 min read

Funding & Finance

SaaS Financing Options to Fund Your Startup in 2025

Don't let opportunities pass you by! Check out these SaaS-friendly funding solutions to extend your runway and help your startup grow.

Benefits to Securing Funding Prior to the End of the Year

Sep 264 min read

Funding & Finance

Benefits to Securing Funding Prior to the End of the Year

Growing startups need capital to maintain growth and cash runway. Here are 3 reasons founders look to secure funding before the new year.

How to Prep Your Startup's Financial Documents for Investors

Sep 103 min read

Funding & Finance

How to Prep Your Startup's Financial Documents for Investors

You’ll need to present your financials to prospective investors to get funding for your startup. Here's how to prepare.

How to Calculate and Improve SaaS Revenue Churn

Sep 96 min read

Metrics

How to Calculate and Improve SaaS Revenue Churn

Smart strategic decisions require knowing how much revenue your customers are bringing in, and more importantly, how much is churning out.

How to Analyze SaaS Churn: Revenue vs. Customer Churn Rates

Aug 233 min read

Metrics

How to Analyze SaaS Churn: Revenue vs. Customer Churn Rates

The difference between customer and revenue churn is what your business is losing: customers or cash. Learn to analyze these SaaS metrics.

What Is Customer Research and Why Is It Important for Startups?

Aug 138 min read

Customers

What Is Customer Research and Why Is It Important for Startups?

Everything you need to know about customer research and the methods for conducting it at a SaaS startup.

Aug 67 min read

Metrics

B2B SaaS Startup Benchmarking 2020-2023

Explore the latest SaaS benchmarking trends. We analyze private B2B SaaS startup revenue growth rates, salary costs, churn, and more.

The SaaS Startup's Guide to Cash Flow Forecasting

Aug 57 min read

Funding & Finance

The SaaS Startup's Guide to Cash Flow Forecasting

Want make smarter decisions and secure your financial future? Master cash flow forecasting for your SaaS startup.

Jul 172 min read

Events

Why You Should Attend SaaStr Annual

Lighter Capital is excited to be attending SaaStr Annual conference again. Here's why you should join us!

Jul 119 min read

Accounting & Taxes

Cash Flow Basics for SaaS Startups

Learn how to manage cash flow for your SaaS startup with our comprehensive guide that covers all the cash flow fundamentals.

Jul 103 min read

Funding & Finance

How to Improve SaaS Cash Flow

Learn strategies for improving cash flow in your growing SaaS business and circumnavigate the challenges of startup funding.

Keeping Seniors With Dementia Safely Connected by Phone

Jun 203 min read

Client Spotlight

Keeping Seniors With Dementia Safely Connected by Phone

72% of all elder financial exploitation comes from calls from legit people that seniors know. teleCalm protects them & their families.

What Is A Personal Guarantee On A Business Loan?

Jun 204 min read

Funding & Finance

What Is A Personal Guarantee On A Business Loan?

Don't risk your life's savings for a startup business loan! Learn about personal guarantees, and whether or not you have to agree to them.

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