Rallyware invests in sales and marketing with Lighter Capital funding

We’re happy to welcome Rallyware to our client roster.

Headquartered in San Francisco, Rallyware offers a cloud-based platform that engages workforces through scalable personalized programs that drive sales, recruit, coach, and energize organizational activities. The company’s proprietary platform drives both online and offline activities and provides a game-like social experience for its users.

Rallyware first began at the Massachusetts Institute of Technology with the core idea of automating and scaling engagement through technology.

Today, Rallyware is trusted by brands like Mary Kay Cosmetics, Samsung, and many others. It has been gaining a tremendous amount of traction and is ready to level up by investing in sales and marketing.

Rallyware will use the funding from Lighter Capital to hire additional sales team members as well as attend marketing tradeshows.