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Market Development Strategy

What is Market Development Strategy? (Definition and Examples)

Market development strategy lets growing businesses identify new market segments for current products. We take a look at the exact definition and examples.

Unit Economics

What Are Unit Economics and Why Are They Important in Early Stage Startups?

Unit economics is one of the best ways that early stage startups can track and measure their growth and profitability. Read on to learn why taking a unit economics approach helps you steer your SaaS company in the right direction.

Customer Acquisition Cost CAC

Why a Low Customer Acquisition Cost (CAC) Isn’t Always a Good Benchmark

Reducing CAC is one of the best ways to increase a company’s profitability and likelihood of success, but a lower CAC can also have unforeseen consequences.

Business Roadmap

A Business Roadmap to Grow SaaS Startups From $0 to $50M ARR

Company growth from $0 to $50M seems like an impossible dream as a SaaS startup. We take a look at some fundamental pieces of getting to $10M ARR, and beyond.

Diversification Strategy

What is Diversification Strategy? (Definition and Examples)

If your company has reached a point where it needs more reach and growth, a diversification strategy could be just what you need to increase your revenue.

Potential Customers

Why Disqualifying Potential Customers is an Effective Business Growth Strategy

When it comes to acquisition, is your company attracting all its potential customers or are you disqualifying some prospects to grow your startup faster?

Unicorn 1B Market Cap

Channel Your Inner Unicorn: Lessons from the $1B Market Cap Club

Wondering if your innovative project has what it takes to join the $1B market cap club? Here are 8 lessons from unicorn founders who have taken their startup all the way to the top.

Market Penetration Strategy

What Is Market Penetration Strategy? (Definition and Examples)

What is market penetration strategy? In this story, we identify a market penetration definition as it relates to SaaS and review common strategy examples.