The Startup Finance Blog

In the early stages of a business, your marketing manager will probably oversee all content marketing. But as your business grows, you should consider hiring a content marketing manager.

One of the most important things about being an entrepreneur is getting the word out. Hiring a PR firm is essential. This article outlines how to maximize the chances of a perfect match and choose the right PR firm.

The enterprise sales model can be a game changer for your SaaS company in terms of growth and revenue, but is your product ready for it?

As your startup grows, you may want to increase your reach internationally. This requires you to localize your website, your promotional material, and your sales platform. Follow these translation and localization tips, so your startup can get off on the right foot in foreign markets.

Cold email marketing can be a SaaS company's best friend for customer acquisition. We look at strategies to find qualified leads and craft a winning email.

There are a number of SaaS strategies you can consider in crafting your message to reach two or more audiences at the same time. Here’s how to market to both a niche and a general audience.

Want to email the press and get your story in the news? To maximize your chances of press coverage, you must approach things carefully. Here's how to do it.

As a tech entrepreneur, it's vital to maximize your chances of press coverage. To increase your chances of press coverage, you need a killer press kit. Here are 5 ways to make your online press kit stand out.