Web Presence Management for Startups

The Importance of Domain Names in Web Presence Management for Startups

A domain name is your startup's online identity, so effective web presence management starts with establishing it. However, you must also think beyond that.

The Art of Storytelling in Business

The Art of Storytelling in Business and Creating Brand Awareness

Creating brand awareness for a startup requires the subtle art of storytelling in business to be successful, but what exactly does that mean?

SaaS Business Model

How a Personalized SaaS Business Model Can Drive Customer Conversions

We take a look at why personalized SaaS products and services are becoming increasingly popular as a way to encourage conversions.

Consumer Research

What Is Consumer Research and Why Is It Important for Startups?

Consumer research should be something you regularly carry out to improve your business growth. We take a look at some of the best ways to do this.

Delinquent Churn

What Is Delinquent Churn and How to Reduce It

Delinquent churn is the loss of customers due to payment problems, usually delinquent credit cards on file. Here we discuss the various tactics SaaS companies can take to reduce delinquent churn.

Net Promoter Score (NPS)

Net Promoter Score: What is a Good NPS Score and How to Calculate It

We take a look at Net Promoter Score (NPS) - a key metric for SaaS companies to measure customer satisfaction and gauge business growth - explaining what a good NPS score looks like, and how to calculate it.

Email Marketing Onboarding Retention

Email Marketing: Onboarding, Retention and Reactivation of ‘Zombie’ Customers

We take a look at why customer lifecycle emails are invaluable for SaaS companies to improve their onboarding, retention, and monthly recurring revenue.

Audience Testing Tech Startup Naming Process

Why Audience Testing is an Important Step in the Tech Startup Naming Process

When naming your tech startup, you have to think beyond what you as the entrepreneur think of the name. Audience testing is an important step in the tech startup naming process. Here's how to come up with a business name that resonates with your target demographic.