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What is Market Development Strategy? (Definition and Examples)
Market development strategy lets growing businesses identify new market segments for current products. We take a look at the exact definition and examples.
How to Build a Marketing Technology Stack (MarTech Stack) for Your Startup
A lean marketing technology stack can help your startup automate many daily tasks. We look at how to build a MarTech stack and why startup teams should care about it.
6 Effective ‘Authority Marketing’ Tactics to Promote Your Brand’s Expertise
Authority marketing is achieved when you make your digital brand a known entity in the market. Use these effective tactics to promote your brand's expertise.
What is Diversification Strategy? (Definition and Examples)
If your company has reached a point where it needs more reach and growth, a diversification strategy could be just what you need to increase your revenue.
Why Disqualifying Potential Customers is an Effective Business Growth Strategy
When it comes to acquisition, is your company attracting all its potential customers or are you disqualifying some prospects to grow your startup faster?
How to Define Your Ideal Customer Profile
Learning to define your ideal customer is something that’s crucial to the growth of your startup. We take a look at how to get clear on your customers.
How to Create a Successful SaaS Marketing Strategy for Your Startup
Paid advertising is out of the reach of many startups, but there are other ways to build a successful marketing strategy for your SaaS startup.
What Is Market Penetration Strategy? (Definition and Examples)
What is market penetration strategy? In this story, we identify a market penetration definition as it relates to SaaS and review common strategy examples.