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Niching Down

Why Niching Down Can Elevate Tech Startups to New Revenue Heights

Founders of fast-growing tech companies sometimes struggle with where to focus their offering. Is it better to cast a wide net to a large general market or to create more targeted products that will attract buyers in a specific niche? Here's why niching down can elevate tech startups to new heights.

Lighter Capital Client Perks

Introducing Client Perks: Business Tools for Scaling Your Startup

With our Client Perks program, you can put our funding to good use and save money on powerful business tools and services — marketing, sales, HR, finance, and accounting solutions — needed as you embark on your next phase of growth.

August Deal Roundup

We sweated (literally) through nine deals in August: four with great new clients and five with repeat clients, a couple of whom we're funding for the fourth time.

Lighter Capital’s Third Year on the Inc. 5000 List of Fastest-Growing Companies

Lighter Capital has for the third consecutive year been name to the Inc. 5000 list of the 5,000 fastest-growing private companies in the U.S.

The Art of Growing a Sustainable Tech Business

Matching a startup’s growth to the receptivity of the market instead of to the demands of ROI-hungry funders is a good way to set up a sustainable — or “lifelong” — tech business.

InsureSign

Founder Spotlight: Q&A with Joe Floyd, Founder and CEO of InsureSign

Lighter Capital caught up with Joe Floyd, founder and CEO of InsureSign, to ask a few questions about how this exciting company finds success.