How to Calculate Customer Acquisition Cost Ratio (CAC Ratio)

The SaaS entrepreneur's guide to calculating and using the Customer Acquisition Cost Ratio.

Dave’s Rules: 5 Principles for SaaS Analytics

Lighter Capital recently hosted a webinar on SaaS metrics with our own Investment Director, Branden Harper, and David Ryan, the founder of SaaS Optics, a provider of financial tools for managing SaaS, software, and other subscription-based and recurring revenue businesses.

How to Calculate Customer Lifetime Value (CLTV) for Your SaaS Business

The customer lifetime value (CLTV) for your SaaS business is a key metric to understand how effective are your sales and marketing efforts.

How to Calculate Monthly Recurring Revenue Churn (MRR Churn)

This post will walk you through the two common schools of thought on how to calculate monthly recurring revenue churn (MRR churn) for your SaaS business.

How to Calculate Customer Churn Rate (CCR) for Your SaaS Startup

Customer Churn Rate (CCR) is an important metric when analyzing how effectively you’re keeping your customers happy and coming back each month.

How to Calculate Monthly Recurring Revenue (MRR)

Monthly recurring revenue (MRR) is an important metrics you should be tracking in a subscription-based SaaS business. Here's how to calculate MRR.

4 Metrics to Track When Raising Capital

In the process of raising capital? Here are four key metrics you should track, along with what they mean for your business and your investors.