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How to Manage Your SaaS Startup’s Burn Rate

Knowing how to calculate your burn rate, and keep it low, are fundamental to startup success. Read on to see how it’s done.

Webinar Takeaways: The Business Metrics That Drive Investors

Lighter Capital hosted a webinar about important metrics to track when fundraising. Here are five interesting takeaways from the webinar.

Customer Success Metrics: NPS and CSAT

Customer success metrics for SaaS startups. Plotting NPS and CSAT scores by cohort will begin to show you the driving forces behind customer churn.

Using Cohort Analysis to Make Your SaaS Metrics Actionable

As a SaaS entrepreneur, you have a lot of data coming at you. How to make sense of it all? A good place to start is looking at cohorts grouped by time, segment, and size.

How to Demonstrate Revenue Potential to Investors

Recurring revenue is the most reliable indicator of future revenue. Investors will look at both MRR and CMRR. Here's what to show them.

3 Shortcuts to Avoid When Calculating Your SaaS Metrics

It's tempting to take shortcuts to simplify your SaaS metrics, but this can result in misleading conclusions. Avoid these three shortcuts.

How to Prove Your Startup’s Growth Potential

A look at the growth metrics used by traditional debt investors, royalty-or revenue-based investors and equity investors.