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What is ACV in Sales and What is a Typical SaaS ACV

What is ACV in Sales and What is a Typical SaaS ACV

If your business model has an annual subscription base, ACV will be a term that’s constantly on your mind as your company grows. So, what is ACV in sales and what is a typical SaaS ACV?

How to Chart a Path to Profitability for Investors

Key SaaS Metrics for Investors: Customer Acquisition Cost (CAC) & Customer Lifetime Value (CLTV)

Profitability is not the be-all and end-all for SaaS startups. Still, investors will want to see a path to profitability and there are two growth metrics you should focus on. Here's how you chart that path.

How to Establish Product-Market Fit

How to Establish Product-Market Fit: SaaS Growth Metrics to Focus On

In this article, you’ll learn how to establish product-market fit and why it matters. We’ll show you how to calculate and track two key SaaS growth metrics that validate product-market fit, which investors use to determine whether your business is a good investment.

how to demonstrate revenue potential to investors

How to Calculate Revenue Potential of a New Startup and Present to Investors

MRR? CMRR? ARPC? So many acronyms, so little time. We ditch the jargon and explain three common SaaS metrics used to calculate revenue potential of a new startup.

The Ins and Outs of Customer Acquisition Cost

Customer acquisition cost, or CAC, is one of the most important metrics that online companies should look at in determining the health of the business and the possibility of attracting investment. Here we cover the ins and outs of customer acquisition cost for startups.

How to Manage Your SaaS Startup’s Burn Rate

Knowing how to calculate your burn rate, and keep it low, are fundamental to startup success. Read on to see how it’s done.

Webinar Takeaways: The Business Metrics That Drive Investors

Lighter Capital hosted a webinar about important metrics to track when fundraising. Here are five interesting takeaways from the webinar.

Customer Success Metrics: NPS and CSAT

Customer success metrics for SaaS startups. Plotting NPS and CSAT scores by cohort will begin to show you the driving forces behind customer churn.