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How to Chart a Path to Profitability for Investors

Key SaaS Metrics for Investors: Customer Acquisition Cost (CAC) & Customer Lifetime Value (CLTV)

Profitability is not the be-all and end-all for SaaS startups. Still, investors will want to see a path to profitability and there are two growth metrics you should focus on. Here's how you chart that path.

How to Establish Product-Market Fit

How to Establish Product-Market Fit: SaaS Growth Metrics to Focus On

In this article, you’ll learn how to establish product-market fit and why it matters. We’ll show you how to calculate and track two key SaaS growth metrics that validate product-market fit, which investors use to determine whether your business is a good investment.

how to demonstrate revenue potential to investors

How to Calculate Revenue Potential of a New Startup and Present to Investors

MRR? CMRR? ARPC? So many acronyms, so little time. We ditch the jargon and explain three common SaaS metrics used to calculate revenue potential of a new startup.

How to Manage Your SaaS Startup’s Burn Rate

Knowing how to calculate your burn rate, and keep it low, are fundamental to startup success. Read on to see how it’s done.

Using Cohort Analysis to Make Your SaaS Metrics Actionable

As a SaaS entrepreneur, you have a lot of data coming at you. How to make sense of it all? A good place to start is looking at cohorts grouped by time, segment, and size.