Why Disqualifying Potential Customers is an Effective Business Growth Strategy
When it comes to acquisition, is your company attracting all its potential customers or are you disqualifying some prospects to grow your startup faster?
How to Increase the Average Revenue per User (ARPU) of Your SaaS Product
Increasing the average revenue per user (ARPU) for your SaaS product helps you achieve a desirable growth curve without the expense of acquiring new users.
How to Calculate EBITDA Margin and What It Says About Your Company’s Financial Health
The EBITDA margin is a simple, useful metric that can give you insights into your company's financial health and profitability. Here's everything you need to know about this metric.
How to Create a Successful SaaS Marketing Strategy for Your Startup
Paid advertising is out of the reach of many startups, but there are other ways to build a successful marketing strategy for your SaaS startup.
6 Effective Employee Retention Strategies to Reduce Employee Turnover
Learning how to retain key employees is equally as important as retaining customers. We take a look at some key elements for reducing your staff turnover.
What Is Market Penetration Strategy? (Definition and Examples)
What is market penetration strategy? In this story, we identify a market penetration definition as it relates to SaaS and review common strategy examples.
What Is Dark Data and How Does It Affect Your SaaS Business?
Dark data is a term you'll be hearing more about as AI analytics continue to evolve. In this story, we'll take a look at how dark data affects your SaaS.
How to Build a Digital Marketing Roadmap for Your Startup
Developing a marketing roadmap for your startup is essential to help you plan and direct your business content and campaigns. Read more here.