Kirk McElhearn

Kirk McElhearn has been writing about technology and business for more than 15 years. He has written for national publications, has authored or co-authored more than two dozen books about technology, and writes for a number of publications and blogs. Find out more about Kirk on his blog Kirkville, or follow him on Twitter @mcelhearn.

Content Marketing Manager

How to Know When It’s Time to Hire a Content Marketing Manager

In the early stages of a business, your marketing manager will probably oversee all content marketing. But as your business grows, you should consider hiring a content marketing manager.

Boost Your Creativity Learn to Cook or Play Music

Boost Your Creativity: Learn to Cook or Learn to Play a Musical Instrument

Creativity is hard to quantify, and ever harder to nurture. Your creativity is like a muscle that needs to exercise to remain agile. Two ways you can boost creativity are by learning to play a music instrument or learning to cook.

Translation and Localization Tips for Startups

Going Global: Translation and Localization Tips for Startups

As your startup grows, you may want to increase your reach internationally. This requires you to localize your website, your promotional material, and your sales platform. Follow these translation and localization tips, so your startup can get off on the right foot in foreign markets.

Book Review The Four

Book Review – The Four: The Hidden DNA of Amazon, Apple, Facebook and Google

Business book review: We look at "The Four: The Hidden DNA of Amazon, Apple, Facebook and Google," by Scott Galloway. Why read this book? It makes a good case for treating these big companies differently than we have been since their inception.

Business Plan Outline

What Your Business Plan Should Include

Your business plan is what you prepare to explain what your business hopes to achieve and how you plan to accomplish your goals. When people want to get serious about investing in your idea, they need to see something concrete. Here's what your business plan should include.

Phishing Awareness for Businesses

Think Before You Click: Phishing Awareness for Businesses

There are many types of computer security threats that businesses need to be aware of, but one of the most serious is phishing. Know the risks and how to protect your business from phishing attempts.

The value of daydreaming

Letting Your Mind Go Free: The Value of Daydreaming

Science has shown that daydreaming for even a few minutes helps people come up with new ideas, and be more creative. Even daydreaming during meetings has benefits.

Why Your Business Should Go Paperless

Why Your Business Should Go Paperless

Businesses are built on documents. As these documents pile up, they take up space, and you spend a lot of time looking for the right one. As much as possible, it's a good practice to store digital versions of documents and shred the paper. Here's why your business should go paperless.