Katie Gustafson

Katherine Gustafson is a full-time freelance writer specializing in content for mission-driven changemakers such as tech disruptors in fintech, healthcare IT, and B2B SaaS. She also does corporate work on business topics including accounting, management, and innovation for companies such as KPMG, TD Bank, Workday, Avalara, and Adobe. She is the author of a book about innovation in sustainable food, and her writing has appeared in a wide variety of sites and publications including QuickBooks Resource Center, Business Insider, and Forbes. Follower her on Twitter @k_m_g.

SaaS Startups Should Build Software Integrations with Partner Companies

Why SaaS Startups Should Build Software Integrations with Partner Companies

Having to use multiple pieces of software can slow and inhibit business. The solution is more connectivity, or in SaaS terms, integrations. Here are four reasons SaaS startups should build software integrations with complimentary companies.

5 Reasons Why SaaS Entrepreneurs Should Think Twice about VC

5 Reasons Why SaaS Entrepreneurs Should Think Twice About VC

Before you barrel ahead with crafting your pitch deck, stop and think twice about whether venture capital (VC) is the right choice for your business. VC has some major drawbacks, after all. Here are five reasons you may want to think twice about it.

Niching Down

Why Niching Down Can Elevate Tech Startups to New Revenue Heights

Founders of fast-growing tech companies sometimes struggle with where to focus their offering. Is it better to cast a wide net to a large general market or to create more targeted products that will attract buyers in a specific niche? Here's why niching down can elevate tech startups to new heights.

How Switching Costs Can Help Build Revenue

How SaaS Adoption and Switching Costs Drive Revenue Growth

How to keep existing customers is a pressing issue for all companies, but especially for SaaS companies whose business model is built on long-term subscription services. Here you'll learn the dynamics of switching costs and how to promote customer retention.

Women Entrepreneurs 2019

5 Women Entrepreneurs to Watch in 2019

Women are creating some amazing companies these days — taking exciting, new ideas to market and snapping up VC funding in the process. Here are five to follow in 2019 — entrepreneurs who are blowing it out of the water and will only continue to impress.

Avoidance of Accountability in the Workplace

2 Key Strategies to Attract New Customers

How can you attract new customers? It’s the $84 million question. And the key to designing the best strategy is to know your customer well.

Business Intelligence Software: 5 Best Options for Small Business

Business Intelligence Software: 5 Best Options for Small Business

With a market bursting with choices, how can startups choose the right BI solution? First think about how BI will help your business and then identify the criteria you’ll use to judge the various options. Here are the 5 best business intelligence software options for your business.

Startup Accelerators

5 Things to Know Before Your Startup Joins an Accelerator

Startup accelerators offer attractive equity financing and support option to early-stage companies. Here are 5 things to know before joining an accelerator.