Katherine Gustafson

Katherine Gustafson is a full-time freelance writer specializing in content for mission-driven changemakers such as tech disruptors in fintech, healthcare IT, and B2B SaaS. She also does corporate work on business topics including accounting, management, and innovation for companies such as KPMG, TD Bank, Workday, Avalara, and Adobe. She is the author of a book about innovation in sustainable food, and her writing has appeared in a wide variety of sites and publications including QuickBooks Resource Center, Business Insider, and Forbes. Follow her on Twitter @k_m_g.

Delinquent Churn

What Is Delinquent Churn and How to Reduce It

Delinquent churn is the loss of customers due to payment problems, usually delinquent credit cards on file. Here we discuss the various tactics SaaS companies can take to reduce delinquent churn.

Freemium Pricing Model for SaaS

SaaS Pricing: When to Use a Freemium Model

A freemium model for attracting new customers can be a good match for SaaS businesses. If your infrastructure can handle the load, you may be well positioned to use a freemium offering to drive sales. These FAQs will help you decide if the freemium model is right for your SaaS business.

Bootstrapping vs Equity

Startup Financing: When to Bootstrap vs. Raise Equity

There are many ways to raise capital beyond equity funding, including the option of not raising any equity or going into debt at all — and that means good, old-fashioned bootstrapping. But when seeking capital, should you bootstrap or raise equity?

SaaS Growth Strategies Grow Fast or Grow Slow

SaaS Growth Strategies: When to Grow Slow vs. Step on the Gas

SaaS businesses stereotypically pursue rapid growth. But there’s a strong case to be made for growing your SaaS business slowly and steadily. As the saying goes, “slow and steady wins the race.”

Capital-as-a-Service

Capital-as-a-Service: A Partnership Model to Help Startups Grow

Capital-as-a-Service is a form of funding that leverages technology to partner with startups as they grow. This model automates the funding process to rapidly structure and fund loans so that startup founders can spend less time fundraising and more time growing their businesses.

4 Tips for Positioning Your SaaS Business for Funding

4 Tips for Positioning Your SaaS Business for Funding

Raising capital for your startup can be an intimidating process. Not only is money hard to get — especially from venture capital firms — but even pursuing it requires extensive preparation and positioning.

How to Market to Both a Niche and a General Audience

How BombBomb Successfully Markets to Both Niche and General Audiences

There are a number of SaaS strategies you can consider in crafting your message to reach two or more audiences at the same time. Here’s how to market to both a niche and a general audience.

6 Reasons VC Funding Isn’t Always the Best Goal

6 Reasons Venture Funding Isn’t Always the Best Goal

Many startup entrepreneurs see VC funding as a major goal. But should it be? Here are six reasons that getting VC funding isn’t always the most constructive goal for your business.