Rallyware invests in sales and marketing with Lighter Capital funding
We are excited to welcome Rallyware, a cloud-based workforce engagement platform to our client roster.
Prometheus Research Received Half a Million in Growth Funding
Prometheus Research receives half a million in growth funding from Lighter Capital for product and market development.
How to Calculate Gross Margin and COGS for Your SaaS Business
New to startup accounting? Here's a guide to calculating one of the most important metrics in SaaS: Gross Margin.
How to Calculate CLTV to CAC Ratio for Your SaaS Business
How effective is your sales and marketing? How much does it cost to bring in new customers — and how does that compare to what you expect to earn from customers over their lifetime? Looking at your CLTV/CAC Ratio can yield insights into how efficiently your company is spending its sales, marketing, and customer retention dollars and, in the long term, how valuable your company is.
How to Calculate Average Revenue per Customer (ARPC) for Your SaaS Business
Here we analyze a key metric for your SaaS startup. We define what is ARPC and why it's important, and how to calculate average revenue per customer.
How to Record Deferred Revenue for SaaS Companies
The startup accountant's guide to crediting and debiting deferred revenue in accordance with GAAP standards.