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Net Promoter Score (NPS)

Net Promoter Score: What is a Good NPS Score and How to Calculate It

We take a look at Net Promoter Score (NPS) - a key metric for SaaS companies to measure customer satisfaction and gauge business growth - explaining what a good NPS score looks like, and how to calculate it.

Bookkeeping Startups

Why Fast Growing Startups Can’t Ignore Good Old Fashioned Bookkeeping

Bookkeeping may seem passé or a necessity to simply outsource and forget about, but that’s far from the truth. In reality, bookkeeping is more essential than ever for startups whose prospects are determined by very specific values that show the reality of their business situation.

Analog Tools for Business

The Virtue of Using Analog Tools for Business

Analog tools for business are gaining popularity and changing the way we work. We explain what are analog tools and how to use them to help you focus and be more productive at work.

Backup Mobile Devices to Keep Your iPhone, iPad and Android Data Safe

Backup Mobile Devices to Keep Your iPhone, iPad and Android Data Safe

Should you lose your Android device, iPhone or iPad – or it abruptly dies and isn’t recoverable – backups ensure this is only a minor inconvenience. Here’s how to backup your iPhone, iPad and Android mobile devices.

Company Valuation

How Startup Valuation Works and How a Company Valuation Affects Financing

This article covers how startup valuation works, how you should be thinking about valuation in general and what it means for you now and down the road.

Email Marketing Onboarding Retention

Email Marketing: Onboarding, Retention and Reactivation of ‘Zombie’ Customers

We take a look at why customer lifecycle emails are invaluable for SaaS companies to improve their onboarding, retention, and monthly recurring revenue.

Freemium Pricing Model for SaaS

SaaS Pricing: When to Use a Freemium Model

A freemium model for attracting new customers can be a good match for SaaS businesses. If your infrastructure can handle the load, you may be well positioned to use a freemium offering to drive sales. These FAQs will help you decide if the freemium model is right for your SaaS business.

Audience Testing Tech Startup Naming Process

Why Audience Testing is an Important Step in the Tech Startup Naming Process

When naming your tech startup, you have to think beyond what you as the entrepreneur think of the name. Audience testing is an important step in the tech startup naming process. Here's how to come up with a business name that resonates with your target demographic.