What is a Product Innovation Strategy? (Definition and Examples)

Hitting cruise control on any part of your business can be problematic. Customer demands change, technology changes, and competitors appear out of nowhere. So how do you continue to maintain and prioritize the evolution of your product?

Ansoff Matrix

What is Product Development Strategy (Definition and Examples)

At a certain point in your business, a growth plateau will be reached. This may happen due to changing market trends, new competitors, or shifting consumer behavior. No matter the reasons, this is the time when you’ll need to examine new strategies to increase your revenue.

Partner Relationship Management PRM

What Is Partner Relationship Management (PRM) and Why Is it Important for SaaS Startups?

Partner relationship management (PRM) is a set of software and strategies that SaaS startups can use to create smooth relationships with business partners. Here we cover everything you need to know about PRM, and why it's important.

Market Development Strategy

What is Market Development Strategy? (Definition and Examples)

Market development strategy lets growing businesses identify new market segments for current products. We take a look at the exact definition and examples.

Marketing Technology Stack

How to Build a Marketing Technology Stack (MarTech Stack) for Your Startup

A lean marketing technology stack can help your startup automate many daily tasks. We look at how to build a MarTech stack and why startup teams should care about it.

Authority Marketing

6 Effective ‘Authority Marketing’ Tactics to Promote Your Brand’s Expertise

Authority marketing is achieved when you make your digital brand a known entity in the market. Use these effective tactics to promote your brand's expertise.

Diversification Strategy

What is Diversification Strategy? (Definition and Examples)

If your company has reached a point where it needs more reach and growth, a diversification strategy could be just what you need to increase your revenue.

Potential Customers

Why Disqualifying Potential Customers is an Effective Business Growth Strategy

When it comes to acquisition, is your company attracting all its potential customers or are you disqualifying some prospects to grow your startup faster?